Content
After SEO, content is the second essential pillar of online marketing. Many companies, even those that recognize the importance of content and content marketing, fail to navigate this complex field successfully. And we know it isn’t easy, but we at Searchmetrics are here to help. By bringing you news, trends and industry insights covering all the most relevant content marketing topics of today and tomorrow, we aim to show our readers how crucial content marketing is if they want to grow and maintain their online success. And we don’t stop there – our strategic analyses and how-to guides reveal practical measures you can take to create content your users will love.
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The Era of Agile Content Creation Backed by Deep Learning
Pulse Time to read: 7 minAgile content creation backed by deep learning will become an essential tool for marketers. Data-driven insights create a more predictable path to successRead More -
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How Content, SEO and Social Media Make Your Life Easier
Pulse Time to read: 10 minThe truth - at least for now - is that great content, search optimization and social media are inextricably linked.Read More -
How to Make the Best-Seller List with Proof and Relevancy
Memo to the Modern Marketer Time to read: 10 minWhile it used to be enough to build a piece of content around one or two specific keywords, don’t count on that working well in this new era of search.Read More -
Engineering Content Serendipity and Loyalty at Collision
Memo to the Modern Marketer Time to read: 9 minThe three-day knowledge-sharing fest offered roadmaps and tantalizing hints about the future of everything from software and services to sports and music.Read More -
Why Is Google Punishing Media for Old Content?
Memo to the Modern Marketer Time to read: 6 minMore than two dozen of some of the biggest brands in media experienced steep plunges in online visibility this week.Read More -
Recapping Digital Summit: With Content, It’s the Heart that Matters
Pulse Time to read: 8 min -
Research Cloud + Content Performance: Search and Content in a New Dimension!
Pulse Time to read: 18 minOur new Research Cloud offers you the whole “story” of any website at one glance. The Content Performance is the first analysis solution on a URL basis.Read More -
What ”Call Mom” Has to Do With Search Volume and Your Content Strategy
Memo to the Modern Marketer Time to read: 8 minIn the Searchmetrics Suite, you can now check the device-specific distribution of keyword search volumes with the new "Keyword Device Destribution ".Read More -
Paris Visibility 2014: Let’s talk Content Marketing
Memo to the Modern Marketer Time to read: 5 minParis Visibility 2014 was to a large extent oriented towards Content Marketing and its importance for SEO results. CEO Tom Schuster presented extracts from the latest Searchmetrics “Ranking Factors” study insisting on the rise of content-related factors in those correlated with high rankings in Google.Read More