Content
After SEO, content is the second essential pillar of online marketing. Many companies, even those that recognize the importance of content and content marketing, fail to navigate this complex field successfully. And we know it isn’t easy, but we at Searchmetrics are here to help. By bringing you news, trends and industry insights covering all the most relevant content marketing topics of today and tomorrow, we aim to show our readers how crucial content marketing is if they want to grow and maintain their online success. And we don’t stop there – our strategic analyses and how-to guides reveal practical measures you can take to create content your users will love.
-
Searchmetrics Content Experience: The Writer’s View
Pulse Time to read: 14 minHow will writers like working with the Searchmetrics Content Experience? We show how it enhances your content writing without inhibiting your creativity.Read More -
Data Meets Creativity: Welcome to a New Era of Online Content!
Pulse Time to read: 20 minMany struggle to create content that is relevant for both the user and for search engine results! Data-driven content production can eliminate guesswork!Read More -
Online Reputation Management – Managing online brand experience through Search and Content Optimization
Memo to the Modern Marketer Time to read: 7 minSearchmetrics’ study of Online Reputation Management provides insight on how to use search and content optimization to manage your online brand experience.Read More -
Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum
Memo to the Modern Marketer Time to read: 7 minHow does the human touch fit into online and the big brand conundrum? Algorithms, voice search help Amazon, big brands; mastering the human factor wins.Read More -
The Era of Agile Content Creation Backed by Deep Learning
Pulse Time to read: 7 minAgile content creation backed by deep learning will become an essential tool for marketers. Data-driven insights create a more predictable path to successRead More -
-
How Content, SEO and Social Media Make Your Life Easier
Pulse Time to read: 10 minThe truth - at least for now - is that great content, search optimization and social media are inextricably linked.Read More -
How to Make the Best-Seller List with Proof and Relevancy
Memo to the Modern Marketer Time to read: 10 minWhile it used to be enough to build a piece of content around one or two specific keywords, don’t count on that working well in this new era of search.Read More -
Engineering Content Serendipity and Loyalty at Collision
Memo to the Modern Marketer Time to read: 9 minThe three-day knowledge-sharing fest offered roadmaps and tantalizing hints about the future of everything from software and services to sports and music.Read More -
Why Is Google Punishing Media for Old Content?
Memo to the Modern Marketer Time to read: 6 minMore than two dozen of some of the biggest brands in media experienced steep plunges in online visibility this week.Read More
