Content
After SEO, content is the second essential pillar of online marketing. Many companies, even those that recognize the importance of content and content marketing, fail to navigate this complex field successfully. And we know it isn’t easy, but we at Searchmetrics are here to help. By bringing you news, trends and industry insights covering all the most relevant content marketing topics of today and tomorrow, we aim to show our readers how crucial content marketing is if they want to grow and maintain their online success. And we don’t stop there – our strategic analyses and how-to guides reveal practical measures you can take to create content your users will love.
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Memo to the Modern Marketer: In Google’s World, It’s About Creating Content That’s Fresh
Memo to the Modern Marketer Time to read: 9 minContent is like pizza. It varies a lot from piece to piece. How can you generate fresh content that’s guaranteed to get your readers’ taste buds tingling?Read More -
Memo to the Modern Marketer: Five Content Trends Shaping 2018 (Hint: They All Start with ‘V’)
Memo to the Modern Marketer Time to read: 10 minEvery new year brings a new set of marketing challenges. Read 'Memo to the Modern Marketer' as we identify five key trends shaping plans for 2018Read More -
Searchmetrics Content Experience: The Writer’s View
Pulse Time to read: 14 minHow will writers like working with the Searchmetrics Content Experience? We show how it enhances your content writing without inhibiting your creativity.Read More -
Data Meets Creativity: Welcome to a New Era of Online Content!
Pulse Time to read: 20 minMany struggle to create content that is relevant for both the user and for search engine results! Data-driven content production can eliminate guesswork!Read More -
Online Reputation Management – Managing online brand experience through Search and Content Optimization
Memo to the Modern Marketer Time to read: 7 minSearchmetrics’ study of Online Reputation Management provides insight on how to use search and content optimization to manage your online brand experience.Read More -
Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum
Memo to the Modern Marketer Time to read: 7 minHow does the human touch fit into online and the big brand conundrum? Algorithms, voice search help Amazon, big brands; mastering the human factor wins.Read More -
The Era of Agile Content Creation Backed by Deep Learning
Pulse Time to read: 7 minAgile content creation backed by deep learning will become an essential tool for marketers. Data-driven insights create a more predictable path to successRead More
