Content
After SEO, content is the second essential pillar of online marketing. Many companies, even those that recognize the importance of content and content marketing, fail to navigate this complex field successfully. And we know it isn’t easy, but we at Searchmetrics are here to help. By bringing you news, trends and industry insights covering all the most relevant content marketing topics of today and tomorrow, we aim to show our readers how crucial content marketing is if they want to grow and maintain their online success. And we don’t stop there – our strategic analyses and how-to guides reveal practical measures you can take to create content your users will love.
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Recapping Digital Summit: With Content, It’s the Heart that Matters
Pulse Time to read: 8 minRead More -
Research Cloud + Content Performance: Search and Content in a New Dimension!
Pulse Time to read: 18 minOur new Research Cloud offers you the whole “story” of any website at one glance. The Content Performance is the first analysis solution on a URL basis.Read More -
What ”Call Mom” Has to Do With Search Volume and Your Content Strategy
Memo to the Modern Marketer Time to read: 8 minIn the Searchmetrics Suite, you can now check the device-specific distribution of keyword search volumes with the new "Keyword Device Destribution ".Read More -
Paris Visibility 2014: Let’s talk Content Marketing
Memo to the Modern Marketer Time to read: 5 minParis Visibility 2014 was to a large extent oriented towards Content Marketing and its importance for SEO results. CEO Tom Schuster presented extracts from the latest Searchmetrics “Ranking Factors” study insisting on the rise of content-related factors in those correlated with high rankings in Google.Read More -
Marketing Tips to Promote Your Blog
Memo to the Modern Marketer Time to read: 9 minMarketing tips to promote new blogs. There is a need for unique and interesting content that grabs the attention of users and makes them frequent visitors. All it needs is to work around some very useful yet cheap tools available online that can help promote your blog with good success rate.Read More -
Marketing on Search Engines: Google or Bing? Or Both?
Memo to the Modern Marketer Time to read: 5 minCould Bing take over as the preferred “search engine” of choice? And what does that mean for businesses marketing on search engines?Read More -
Using Audits to Build a Comprehensive Content Strategy
Memo to the Modern Marketer Time to read: 9 minWe use the audit process to determine a content strategy. When your content is not targeted at the right audience it will not be as effective and some types of content are better suited to fill a user's need at a precise point in the conversion funnel.Read More -
Content Strategies For Universal Search
Memo to the Modern Marketer Time to read: 14 minWe show you Content Strategies for Universal Search and Optimization Tips with the Searchmetrics Suite.Read More
