Memo to the Modern Marketer
Anyone who considers themselves a modern marketer knows that a major part of modern marketing is digital marketing. In turn, a huge and growing component of digital marketing is content marketing. With our “Memo to the Modern Marketer” series, we explore industry trends and scope out the Next Big Thing in content marketing and share the strategies companies are using to grow their online business. Don’t worry if you’re just starting out or you’re still wondering whether content marketing is relevant to your business. We assure you it is, and this blog will quickly help you understand why.
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Memo to the Modern Marketer: In Google’s World, It’s About Creating Content That’s Fresh
Memo to the Modern Marketer Time to read: 9 minContent is like pizza. It varies a lot from piece to piece. How can you generate fresh content that’s guaranteed to get your readers’ taste buds tingling?Read More -
Memo to the Modern Marketer: Five Content Trends Shaping 2018 (Hint: They All Start with ‘V’)
Memo to the Modern Marketer Time to read: 10 minEvery new year brings a new set of marketing challenges. Read 'Memo to the Modern Marketer' as we identify five key trends shaping plans for 2018Read More -
Online Reputation Management – Managing online brand experience through Search and Content Optimization
Memo to the Modern Marketer Time to read: 7 minSearchmetrics’ study of Online Reputation Management provides insight on how to use search and content optimization to manage your online brand experience.Read More -
Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum
Memo to the Modern Marketer Time to read: 7 minHow does the human touch fit into online and the big brand conundrum? Algorithms, voice search help Amazon, big brands; mastering the human factor wins.Read More -
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How to Make the Best-Seller List with Proof and Relevancy
Memo to the Modern Marketer Time to read: 10 minWhile it used to be enough to build a piece of content around one or two specific keywords, don’t count on that working well in this new era of search.Read More -
Engineering Content Serendipity and Loyalty at Collision
Memo to the Modern Marketer Time to read: 9 minThe three-day knowledge-sharing fest offered roadmaps and tantalizing hints about the future of everything from software and services to sports and music.Read More -
Why Is Google Punishing Media for Old Content?
Memo to the Modern Marketer Time to read: 6 minMore than two dozen of some of the biggest brands in media experienced steep plunges in online visibility this week.Read More -
What ”Call Mom” Has to Do With Search Volume and Your Content Strategy
Memo to the Modern Marketer Time to read: 8 minIn the Searchmetrics Suite, you can now check the device-specific distribution of keyword search volumes with the new "Keyword Device Destribution ".Read More -
Paris Visibility 2014: Let’s talk Content Marketing
Memo to the Modern Marketer Time to read: 5 minParis Visibility 2014 was to a large extent oriented towards Content Marketing and its importance for SEO results. CEO Tom Schuster presented extracts from the latest Searchmetrics “Ranking Factors” study insisting on the rise of content-related factors in those correlated with high rankings in Google.Read More