Voices of Search
Voices of Search arms SEOs with the latest news and insights they need to navigate the ever changing landscape of search engine optimization (SEO) and content marketing. From the heart of Silicon Valley, Searchmetrics’ CEO Jordan Koene delivers actionable insights on using data to navigate the topsy-turvy world now being created by Google, Apple, and other search giants.
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The State of Web Performance in 2021
Voices of Search Time to read: 1 minTom Wells, SEO and content marketing consultant at Searchmetrics, joins Ben to discuss changes in SEO data sources. We are continuously confronted with technological developments in optimizing websites. Tom and Ben dive into why web performance is having hard time catching up.Read More -
Help Us Build a Podcast SEO Tool
Voices of Search Time to read: 1 minJordan Koene, SEO strategist and advisor to Searchmetrics, and host Benjamin Shapiro continue their conversation on Google’s move to claim control over titles.Read More -
Did Google Roll Back Your Titles Yet?
Voices of Search Time to read: 1 minJordan Koene, SEO strategist and advisor to Searchmetrics, joins Benjamin Shapiro to chat about building an SEO tool to specifically support podcasters in picking out titles.Read More -
Why Google Is Changing Your Titles
Voices of Search Time to read: 1 minJordan Koene, SEO strategists and advisor at Searchmetrics, joins Ben Shapiro to discuss Google’s recent use of AI to alter site links.Read More -
Winners and Losers
Voices of Search Time to read: 1 minSearchmetrics’ Jordan Koene and Tyson Stockton break down the SEO winners and losers for the month of August.Read More -
Evaluating SEO Across Multiple Countries
Voices of Search Time to read: 1 minWrapping up International SEO Week, Sarah Presch — senior customer marketing manager at Searchmetrics — discusses settling into a different market, redirecting attention, and maintaining consistency. How and what should you optimize when going international? What should you focus on when evaluating your international SEO success?Read More -
Understanding Cultural Nuances in New Markets
Voices of Search Time to read: 1 minBen Shapiro chats with Sarah Presch, senior customer marketing manager at Searchmetrics, about ensuring your website performs on the global stage. On this fourth installment of International SEO Week on the Voices of Search podcast, they discuss content adaptation over content translation and the cultural nuances of creating locally aware content.Read More -
Expanding Your SEO Strategy Into New Markets
Voices of Search Time to read: 1 minBen Shapiro and Sarah Presch, senior customer marketing manager at Searchmetrics, continue their conversation on international SEO. How can you get your website to rank in another country? What's the best way to address different search habits when going international? Together, they delve into the value of micro localization.Read More -
Optimizing Your Content for Multiple Languages SEO
Voices of Search Time to read: 1 minToday, Ben chats with Sarah Presch about creating the international SEO strategy that will secure your site's best possible SEO performance all over the world.Read More -
Structuring Your Site for International SEO
Voices of Search Time to read: 1 minWelcome to the international SEO week with Sarah Presch. Today, Ben and Sarah talk about best options for multilingual SEO setups and strategies to make sure your website reaches its best possible SEO performance worldwide.Read More