Voices of Search

Conducting market research helps large corporations understand their total addressable market (TAM) and the variables and dynamics affecting the market. SEO keyword research gauges consumer appetite for a particular product, and market research functions similarly in that aspect. Obtaining a substantial sample size is a particular challenge as research delves into examining niche markets. Research firms with experienced data scientists can dive into niche markets but it can be an expensive investment.

Real estate is a lucrative industry where rewards are high, but it’s an industry where the buyer’s journey is longer compared to most. Buying a home is a huge investment, and buyers want assurance and the right information to ensure they’re making the right choice. Join host Ben as he continues his discussion with Realtor.com’s Director of Product Jeffrey Preston on how he captures traffic using SEO within the real estate industry and how the right content can steer buyers toward a rewarding sale.

When an SEO specialist joins a product marketing team or an engineering team, they can apply their unique skillset to effectively improve overall SEO endeavors. Join host Ben as he speaks with Realtor.com’s Director of Product Jeffrey Preston who shares his experiences as a SEO lead and a director of product. He shares unique insights on how the two overlap, the differences between them and how his unique skillset improves SEO effectiveness.

Optimizing hundreds to thousands of pages of content may seem an insurmountable task if you’re an enterprise-level business. Keeping content fresh site wide is key to maximizing your returns on your various content pieces. Developments in AI are the key to simplifying the content optimization process. Join host Ben as he speaks with Acrolinx CEO Volker Smith about why AI is the optimal solution to implement content optimization strategies.

Optimizing content for SEO is more than just examining data. Apart from carefully selecting keywords, your content also needs to be optimized for accessibility and readability. Join host Ben as he speaks with Acrolinx CEO Volker Smid about when, and why, you should prioritize content optimization and what optimizations to focus on for success.

Predicting what happens next in this chaotic year is ineffectual. What organizations can do is analyze their data and examine trends in their industries to set a path forward to success. Join host Ben as he concludes New Buyer’s Journey Week with Searchmetrics’ Director of Services Tyson Stockton as they discuss what lies ahead for SEO during the COVID-19 pandemic.

The COVID-19 pandemic is proving unpredictable by the day, and it’s tempting to change your plans with every new development that arises. It’s important to find stability and avoid making knee-jerk changes that could quickly turn into pitfalls. Join host Ben as he continues New Buyer’s Journey Week with Searchmetrics’ Director of Services Tyson Stockton as they discuss what SEOs should and shouldn’t change during the Coronavirus pandemic.

The key to adapting to changes in the buyer’s journey requires understanding how user behavioral shifts impact different variables in the journey. Join host Ben as he continues New Buyer’s Journey Week with Searchmetrics’ Director of Services Tyson Stockton talking about how SEOs can best adapt to changes in the buyer’s journey and effectively address user intent.

Every type of industry is affected in some way by the COVID-19 pandemic, forcing many to re-evaluate or overhaul their business operations to survive. Understanding how the buyer’s journey is changing throughout the crisis is critical to a company's survival. Join host Ben as he continues New Buyer’s Journey Week with Searchmetrics’ Director of Services Tyson Stockton discussing which industries buyer journey’s were most impacted by the COVID-19 pandemic.

The COVID-19 pandemic disrupted the global economy, leaving no company untouched by its detrimental effects. Consumers’ changed their buying habits as shelter in place orders were issued, effectively impacting how businesses conducted operations and earned revenue. Join host Ben as he kicks off New Buyer’s Journey Week with Searchmetrics’ Director of Services Tyson Stockton as they discuss how COVID-19 affected consumer behavior and review the new buyer’s journey