Voices of Search
Voices of Search arms SEOs with the latest news and insights they need to navigate the ever changing landscape of search engine optimization (SEO) and content marketing. From the heart of Silicon Valley, Searchmetrics’ CEO Jordan Koene delivers actionable insights on using data to navigate the topsy-turvy world now being created by Google, Apple, and other search giants.
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Page Speed Update
Voices of Search Time to read: 1 minSEO Strategist at Searchmetrics, Jordan Koene and Ben discuss Google's page speed update. The update is anticipated to offer a reliable view of how websites perform in the market as well as in relation to their competitors based on real user experience data.Read More -
Troubleshooting After an Algo Update
Voices of Search Time to read: 1 minSearchmetrics’ SEO Strategist, Jordan Koene is back to talk about troubleshooting your website after an algorithm update. What differentiates Google's latest from its predecessors?Read More -
CORE UPDATE ALERT!!!!
Voices of Search Time to read: 1 minJordan Koene, SEO Strategist at Searchmetrics and Ben discuss Google's November 2021 core algorithm update. What does the recent update entail and what does that mean for SEO?Read More -
November Winners & Losers
Voices of Search Time to read: 1 minTyson Stockton, leading expert SEO consultant and advisor at Searchmetrics, joins Ben for the November edition of Winners and Losers. Though not as disruptive as anticipated, Google's November core algorithm update has already impacted several industries.Read More -
What Google’s TV Ads Tell Us About Shopping
Voices of Search Time to read: 1 minJordan Koene, SEO strategist and advisor to Searchmetrics, and Ben have a conversation on Google's latest investment in TV ad campaigns. What is the significance of Google showcasing its evolvement into a marketplace? Jordan and Ben talk about Google's refined shopping experience.Read More -
Updates to Google’s Quality Rating Guidelines
Voices of Search Time to read: 1 minJordan Koene, SEO strategist and advisor to Searchmetrics, joins Benjamin Shapiro to discuss Google's recent update to the company's Quality Rating Guidelines. They talk about what this means and who will be affected by the changes.Read More -
Optimizing How-to Content
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, rejoins Ben to wrap up their conversation about the subtleties of crafting how-to content. After coming up with how-to content, how can you make sure it keeps performing? Boris shares insights on when and how to update how-to content.Read More -
Determining What Type of Content Is Best for Your Audience
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. How can you obtain relevant data and make the best of it to create high-performing how-to content for your audience?Read More -
How How-to Differs Between Industries. Investing Content Is Not the Same as Rock Climbing Content
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. Your how-to content answers your audience's questions and needs. As all industries are in search of distinct solutions, it is bound to differ between industries. Today, Boris and Ben discuss how to create industry-specific how-to content.Read More -
Types of How-to Content: Videos, Text, Images, etc.
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. What are different types of how-to content and how can you utilize each format to support your audience in mastering skills?Read More