Voices of Search

Agencies are able to maximize their outputs when they have the necessary resources available like manpower and datasets. Data is especially crucial as thorough insights give agencies the ability to effectively course correct roadmaps when necessary.

One effective method to improve agency communication is to have someone who’s working on your brand work on site with your team. Strategy roadmaps are more clear and it’s easier to communicate day-to-day instead of worrying about scheduling meetings across regions or timezones.

The most efficient agency partnerships are the ones where agencies are integrated into your organization and not treated as an external, third party. When you begin working with an agency it’s critical to set expectations early and mutually agree on what success looks like for your organization.

When determining to keep, fire or rehire an agency, it’s critical to have ROI conversations first to justify the right course of action. Also, different types of agencies can better suit your growth strategies. Instead of just ending an agency partnership, consider a supplemental replacement that can benefit your overall growth strategy and guarantee positive ROI.

Taking inventory of content assets is a helpful way to identify the topics and subjects that are performing well. These insights can help tailor your organic approach, helping map current traffic trends. The information can be used to see what terms and topics competitors are ranking highly for.

Google released further insights about the bugs that affected their platform revealing it was a canonical dictation and mobile indexing issue. The indexing issue affected 0.2 percent of its URLs, causing ranking issues for roughly two million pages. Google issued a statement they’ve begun to fix the issue but an official confirmation that the issues are fully resolved have yet to be announced.

Companies that understand what stage of the marketing funnel their customers are at and have the content to address them at every stage is a critical growth component. Ecommerce and the home goods industry are performing exceptionally well throughout the pandemic as people seek to furnish and update their home spaces during shelter in place. Competition is also fierce in these industries, and applying technical website optimizations are essential to surpassing competitors.

Administrative queries like, “How do I transfer schools?” And, “What are the application fees?” Are becoming more prominent. As the competitive landscape for enrollment applications intensify, universities should prioritize website consistency to stay competitive. Google will prioritize universities with optimized websites, where degree program pages and other content are neatly organized.

Countless directory pages exist: the key to differentiating your directory is to offer unique features while including all essential once that exist.

Compared to PR, affiliate marketing needs to be utilized carefully otherwise it could negatively impact your SEO efforts. When you manage affiliates familiarize them with your brand guidelines to set the direction for how they sell your products on their platform. Without brand alignment your mixed messaging and branding will get lost among your consumers and damage SEO efforts.