Voices of Search
Voices of Search arms SEOs with the latest news and insights they need to navigate the ever changing landscape of search engine optimization (SEO) and content marketing. From the heart of Silicon Valley, Searchmetrics’ CEO Jordan Koene delivers actionable insights on using data to navigate the topsy-turvy world now being created by Google, Apple, and other search giants.
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Maximizing Agency Output When You Need It Most
Voices of Search Time to read: 1 minAgencies are able to maximize their outputs when they have the necessary resources available like manpower and datasets. Data is especially crucial as thorough insights give agencies the ability to effectively course correct roadmaps when necessary.Read More -
Managing Agency Relations During Times of Change
Voices of Search Time to read: 1 minOne effective method to improve agency communication is to have someone who’s working on your brand work on site with your team. Strategy roadmaps are more clear and it’s easier to communicate day-to-day instead of worrying about scheduling meetings across regions or timezones.Read More -
Work with Your Agency During a Crisis
Voices of Search Time to read: 1 minThe most efficient agency partnerships are the ones where agencies are integrated into your organization and not treated as an external, third party. When you begin working with an agency it’s critical to set expectations early and mutually agree on what success looks like for your organization.Read More -
Stop! Don’t Fire Your Agency!
Voices of Search Time to read: 1 minWhen determining to keep, fire or rehire an agency, it’s critical to have ROI conversations first to justify the right course of action. Also, different types of agencies can better suit your growth strategies. Instead of just ending an agency partnership, consider a supplemental replacement that can benefit your overall growth strategy and guarantee positive ROI.Read More -
SEO Content Strategy Playbook
Voices of Search Time to read: 1 minTaking inventory of content assets is a helpful way to identify the topics and subjects that are performing well. These insights can help tailor your organic approach, helping map current traffic trends. The information can be used to see what terms and topics competitors are ranking highly for.Read More -
Google Bugs and Anti-Trust Hearings
Voices of Search Time to read: 1 minGoogle released further insights about the bugs that affected their platform revealing it was a canonical dictation and mobile indexing issue. The indexing issue affected 0.2 percent of its URLs, causing ranking issues for roughly two million pages. Google issued a statement they’ve begun to fix the issue but an official confirmation that the issues are fully resolved have yet to be announced.Read More -
Making Moves in a Rapidly Growing Industry
Voices of Search Time to read: 1 minCompanies that understand what stage of the marketing funnel their customers are at and have the content to address them at every stage is a critical growth component. Ecommerce and the home goods industry are performing exceptionally well throughout the pandemic as people seek to furnish and update their home spaces during shelter in place. Competition is also fierce in these industries, and applying technical website optimizations are essential to surpassing competitors.Read More -
Changes to Online Education in the COVID Era
Voices of Search Time to read: 2 minAdministrative queries like, “How do I transfer schools?” And, “What are the application fees?” Are becoming more prominent. As the competitive landscape for enrollment applications intensify, universities should prioritize website consistency to stay competitive. Google will prioritize universities with optimized websites, where degree program pages and other content are neatly organized.Read More -
Should I Build a Company Directory?
Voices of Search Time to read: 1 minCountless directory pages exist: the key to differentiating your directory is to offer unique features while including all essential once that exist.Read More -
SEO Battles: SEO Vs Affiliates
Voices of Search Time to read: 1 minCompared to PR, affiliate marketing needs to be utilized carefully otherwise it could negatively impact your SEO efforts. When you manage affiliates familiarize them with your brand guidelines to set the direction for how they sell your products on their platform. Without brand alignment your mixed messaging and branding will get lost among your consumers and damage SEO efforts.Read More