SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Black Friday 2018 Winners and Losers
Voices of Search Time to read: 24 minListen as we discuss the accuracy of our Black Friday SEO predictions and who the big winners (and losers) were from the busiest shopping day of the year.Read More -
Google Shopping 2018: Does more Competition mean fair Competition?
Analysis Time to read: 11 minGoogle has opened up its shopping ads to external bidders and there is increased competition for product ads. But how genuine is this new competition?Read More -
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Ranking Factors for Retailers: Getting your Shop to the Top
Analysis Time to read: 14 minIn this post, we look at the factors Google uses when ranking eCommerce sites and ask what users entering eCommerce-related queries are really looking for.Read More -
Keyword Strategy
Voices of Search Time to read: 33 minListen now as we take a deep dive into keyword strategy and what you and your team should be focused on as we ramp up for the new year!!Read More -
Pruning Your Website Content
Voices of Search Time to read: 32 minToday we discuss the importance of content consolidation and how to prune your website content based on data-driven insights.Read More -
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Voices of Search Holiday Triage No. 5: Quick and Impactful Optimizations
Voices of Search Time to read: 24 minListen so that you can learn which optimization fundamentals you need to have at the ready and which data you should be leveraging to inform your decisions.Read More -
Voices of Search Holiday Triage No. 4: Week Deals and Events
Voices of Search Time to read: 26 minLow resource, high-return activity with tips on leveraging your affiliate partners to boost holiday search results. Listen in to learn more.Read More