SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Career Day with Michael King: How a hip-hop music producer and rapper became a Google SEO expert
Voices of Search Time to read: 53 minTop SEO, sought-after speaker, Michael King’s roots are in coding and music. Learn about how he balances his creative and professional lives, working with Ralph Lauren, LG, and more.Read More -
The inside story with Google’s external ranking factors
Voices of Search Time to read: 42 minWhen it comes to Google, there are a lot of external factors that might seem out of a marketer’s control. Go behind the curtain and learn what SEOs can do.Read More -
Google’s work in progress with health care rankings
Voices of Search Time to read: 18 minWhether you’re a major player like a WebMD or Healthgrades, a university or a chiropractor, what does it take to rank with Google?Read More -
How the travel industry is playing the Google rankings game
Voices of Search Time to read: 25 minWhat are the latest trends shaping the travel marketplace, and the transitions redefining how the major players are playing the online rankings game.Read More -
Fintech revolution: How Google rankings are transforming banking and finance
Voices of Search Time to read: 25 minWith more and more competition, discover how financial companies are gaining market share once considered impossible.Read More -
Built for speed: Google’s ranking factors for media and publishing sites
Voices of Search Time to read: 18 minFor media and publishing, how do you ensure successful rankings on Google? Learn the specific ranking factors and why speed is paramount.Read More -
What are Google’s unique ranking factors for the eCommerce industry?
Voices of Search Time to read: 21 minIn today’s hyper-competitive market, access to data is what outperforms the competition. Learn the specific ranking factors for eCommerce.Read More -
The importance of discussing SEO during earnings calls
Voices of Search Time to read: 28 minSEO can be an important topic for executives to address during earnings calls. It's also becoming a barometer for investors as they evaluate company success.Read More -
How is Google evaluating web content for rankings?
Voices of Search Time to read: 37 minFor Google, content is king, but there’s also a lot that data-driven marketers need to do—including understanding that data is not the enemy of creativity.Read More -
Your questions, our answers: 22 top tips for SEO in 2019
Unwrapping the Secrets of SEO Time to read: 29 minMarcus Tober and Björn Beth answer your questions. How is content changing and what are the most important tips for successful SEO in 2019?Read More