SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Mastering the Algorithm by understanding how Google handles search queries
Voices of Search Time to read: 23 minGoogle’s dominance is built on understanding what end users are trying to accomplish. Better known as user intent, Google’s ability to diagnose and parse informational, transactional and navigational queries is a key element of their search algorithms and our starting point for Algorithm WeekRead More -
Understanding and navigating Google Guidelines and Policies
Voices of Search Time to read: 28 minUnderstanding the nuances and relationships between Google Guidelines and their supporting policies is a mainstay of the SEO community. In the 111th episode of Voices of Search, we give a crash course on Google Guidelines and Policies, how to interpret them and where to source the information you’ll need to stay on top.Read More -
Google penalizes Voucher Sites from Publishers
Industry News and Trends Time to read: 19 minPublishers often integrate white-label solutions from large voucher platforms. A win-win situation or should Google be doing something about this tactic?Read More -
Ranking factors and the Google Algorithm
Voices of Search Time to read: 34 minAre ranking factors the Rosetta Stone of the Google Algorithm or just Pig Latin for SEOs? Ben and Jordan draw distinct lines between the two to help our loyal listeners understand the difference.Read More -
What Is Google’s Algorithm?
Voices of Search Time to read: 26 minGoogle's search algorithm has defined the search marketing landscape for the better part of two decades creating an entire cottage industry of SEO alchemists, but what exactly is it, and, how does it work?Read More -
Evaluating And Optimizing Holiday Content
Voices of Search Time to read: 22 minA successful holiday season is a process that starts far in advance for SEOs. Listen as Tyson Stockton, Director of Services, walks us through how to understand and scale your holiday campaign performance.Read More -
Holiday Content Launch Tactics
Voices of Search Time to read: 22 minA successful holiday season is a process that starts far in advance for SEOs. Listen as Tyson Stockton, Director of Services, walks us through how to launch and optimize your holiday campaigns.Read More -
Producing Holiday Content That Performs
Voices of Search Time to read: 18 minA successful holiday season is a process that starts far in advance for SEOs. Listen as Tyson Stockton, Director of Services, walks us through his holiday-specific content production process.Read More -
Building A Realistic Holiday SEO Roadmap
Voices of Search Time to read: 27 minA successful holiday season is a process that starts far in advance for SEOs. Listen as Tyson Stockton, Director of Services, walks us through how to build a roadmap for your holiday SEO campaigns.Read More -
Conducting Seasonal Research For The Holidays
Voices of Search Time to read: 29 minA successful holiday season is a process that starts far in advance for SEOs. Listen as Tyson Stockton, Director of Services, walks us through how to conduct your seasonal research.Read More