SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Identifying High Value Content
Voices of Search Time to read: 23 minIn a vast sea of content, it’s easy for high-value content to get lost and sink below the waves. Join Ben as he kicks off high value content week with Searchmetrics’ very own Content Lead Marlon Glover to discuss how to identify and elevate your high-potential content with essential strategies and how to seize key opportunities to separate your content from the competition.Read More -
Changing Careers for SEO; A Risky Payoff – Jim Christian // Digital Blush
Voices of Search Time to read: 46 minThere’s no guarantee taking a big risk in SEO will pay off. Blush Digital CEO Jim Christian’s leap of faith from aerospace engineering into the ever-changing sea of SEO is one exceptional story, whose career change led him to found Blush Digital and the burgeoning Advanced Search Summit for SEOs. Ben interviewed Christian to learn more about his exciting career transition from the complex field of aerospace engineering to SEO, his Fast Times at Ridgemont High-like experience working for GoDaddy and how he combined the power of shared experiences with a repertoire of leading SEO experts to launch the Advanced Search Summit.Read More -
Unwrapping the Secrets of SEO: Conversions, Analytics and User Signals
Unwrapping the Secrets of SEO Time to read: 8 minBen Doll answers your SEO questions: How can we measure conversions? What insights can we get from Google Analytics? And how is the Bounce Rate calculated?Read More -
Unifying Organic and Paid Content — Amine Bentahar // Advantix Digital
Voices of Search Time to read: 33 minHow does a brand successfully leverage organic content utilizing paid content? The separation between organic and paid content used to be much like the separation of Church and State until brands began using paid channels to boost organic search rankings to much success. On this episode of Voices of Search Ben Shapiro spoke with expert Amine Bentahar from Advantix Digital on how brands successfully optimize their organic content using paid channels and what key strategies and data acquisition processes contribute to their success.Read More -
Google Core Algorithm Update – A Seismic Shift Toward User Expectations
Voices of Search Time to read: 35 minIndustry heavyweights Amazon and Walmart are already experiencing success after Google’s September 2019 core algorithm update went live less than a month ago, despite the lack of data available. Initial impressions suggest the update is placing a greater focus on user expectations and a need to fulfill EAT and YMYL principles.Read More -
The Perils of Over-Optimizing Website Content
Voices of Search Time to read: 37 minWhy do many companies with great reputations over-optimize their content, which hinders their users’ experience? Excellent content needs a combination of outstanding content quality combined with a stellar user experience to truly gain the loyalty and dedication of your customers. Join Ben and Jordan Koene as they break down the essentials of content optimization and how to avoid common pitfalls that sabotage many successful brands.Read More -
Global SEO Guide: Successfully Navigating the Seven Seas of Search
Unwrapping the Secrets of SEO Time to read: 25 minWhat's important when doing SEO for Google, Baidu, Yandex or Bing? In this post, we explain how you can sail on the seven sears of international search.Read More -
September 2019 SEO Winners and Losers: YouTube and Spotify win the month
Voices of Search Time to read: 30 minWith a little more than a week to determine the impact of the latest Google core update and the Real News update, some early winners are emerging with BuzzFeed as the biggest surprise followed by Spotify while YouTube continues to dominate the entertainment category. Join Tyson Stockton and Ben as they suss out the post-update search landscape.Read More -
Google’s REAL news update
Voices of Search Time to read: 36 minBen and Jordan tackle the rapid-fire series of Google algorithm updates that began on September 10th with no-follow attribution changes (and additions), September 12th with original news reporting and the 18th with rich results clarifications.Read More -
Google September 2019 Core Update: All You Need To Know
Analysis Time to read: 13 minThe global roll-out of the Google September 2019 Core Update began on the 24th of September. Read the latest Google Update news and analysis here!Read More