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  • Trimming Content to Improve Your Website’s Performance – Eric Enge // Perficient Digital

    Flowers can’t truly bloom and stand out amongst the foliage without a little pruning – the same can be said for content on your website. Trimming excess content may sound harmful to your content strategy, but pruning excess content to enhance your high-performing content can significantly improve your content marketing efforts. Join Ben as he welcomes back Eric Enge, general manager for digital marketing at Perficient Digital, to discuss successful approaches to content trimming and how to prevent trimming too much.
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    Google BERT Update: Background and analysis

    The Google BERT Update is the biggest change to Google's algorithm in five years. It affects one in ten search queries, with a focus on long-tail keywords.
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  • Content Portfolio Evaluation and Development Strategies – Robert Rose // Content Marketing Institute

    Content collateral are like bricks – a single brick doesn’t hold much value but assembling thousands together provide a foundation and create a superstructure that can take your content marketing efforts to new heights. Join Ben as he concludes his interview with Robert Rose, chief strategy advisor at the Content Marketing Institute, as they discuss how to develop and grow a powerful content portfolio and how to evaluate a single piece of content’s worth in relation to your greater content collection.
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  • Structuring a Powerhouse Content Marketing Team – Robert Rose // Content Marketing Institute

    The modern digital landscape provides robust tools and abundant resources that any business can use to easily create their own content, but it takes an efficiently structured content team to truly achieve your business’ content marketing goals. Join Ben as he continues his Content Optimization Month discussion with Content Marketing Institute’s Robert Rose as he explains the pros and cons of different content marketing team organizational structures and the best way to create and structure your own powerhouse content marketing team.
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  • Establishing Content Relevancy in a Crowded Marketplace – Robert Rose // Content Marketing Institute

    Ineffective content marketing strategies are plaguing the competitive marketing landscape, obscuring and limiting the reach of content for everyone striving for visibility in their respective industries. Join host Ben as he welcomes back content expert Robert Rose from the Content Marketing Institute as he leads a discussion on the current state of content marketing and clarifies the essential content strategies companies need to practice to elevate and separate their content from the chaff.
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  • Content Evaluation Time Savers

    In the fast-paced, ever changing world of SEO quick decision making matters. Time is a valuable currency; spend too much of it on content optimization and you stand to lose gains in other areas of your content strategy. Join our host Ben as he concludes High Value Content Week with a final discussion on how to best prioritize your time when evaluating and optimizing content with Searchmetrics’ Content Lead Marlon Glover.
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  • Syndicating Your Content and SEO Benefits

    Syndicating high value content on various channels like social media, email and video outlets is a powerful method to expand your content’s reach, but a poorly executed content syndication plan can pose a significant risk to your ranking endeavors. Join Ben and Searchmetrics’ Content Lead Marlon Glover as they continue their High Value Content Week discussion by evaluating content syndication benefits, reviewing useful tools to aid your syndication efforts and why customer engagement is crucial to a successful plan.
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    Who’s winning the Battle for Brexit on Google Search?

    We explore how the BBC, UK newspapers and political parties are performing in Google search for Brexit-related topics. Who is setting the Brexit agenda?
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  • Content Optimization for Maximum Reach

    A plethora of tools and techniques exist in SEO to help elevate, extend and maximize the reach of your content, but it can be difficult to decide which methods best suit you and your business. Join Ben as he continues High Value Content Week with Searchmetrics’ very own Content Lead Marlon Glover as they discuss tips and strategies to boost and maximize the reach of your best and non-performing content.
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  • Optimizing Your Existing High-Value Content

    Jockeying for the top ranking spot, known as position zero, on Google is no easy feat and requires a level of content optimization finesse to realistically achieve. Although securing the top spot is ideal, there's no guarantee it can surpass the traffic numbers competitors ranked in spots two and three can gain. Join Ben and Searchmetrics' Content Lead Marlon Glover as they continue their High Value Content Week discussion on how to edge past the competition with your existing high-value content to secure the coveted top ranking spot on Google and the different ways you can optimize your current valuable content to competitively draw traffic to your site without achieving position zero.
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