SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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SEO in 2020: Experts Predict Top Digital Marketing Trends
Industry News and Trends Time to read: 8 minWhat does 2020 have in store for digital marketing? In this post, experts share their thoughts on what to expect in the world of SEO in the next 12 months.Read More -
Boom or Bust? The Google Winners & Losers of 2019
Analysis Time to read: 16 minSearchmetrics has crunched the numbers and reveaös the top winners and losers of 2019, based on performance in the organic search results on Google.com.Read More -
Google Jumpstarts 2020 with Selection and Filtering Algorithm Update
Voices of Search Time to read: 22 minGoogle wasted no time entering 2020 with a bang, releasing a core algorithm update and updating their Google Shopping Experience within the same week. Join Ben and Searchmetrics CEO Jordan Koene as they review and analyze the immediate impact of Google’s first update of 2020 and offer key advice on how to best strategically react.Read More -
Career Day: A Philosophical Curiosity Yields SEO Success
Voices of Search Time to read: 49 minThe internet has become a massive forum, bringing people together to exchange knowledge, ideas and goods. This exchange is rooted in philosophical principles creating a marketplace of sharing news, information and strategies amongst the SEO community. Join Ben for career day as he interviews Mozilla’s Global Head of SEO Raphael Raue who shares how philosophy has inspired his passion for SEO and fostered his drive to solve problems posed by the SEO community.Read More -
Google Update January 2020: Latest News and Analysis
Analysis Time to read: 14 minFirst official Google Update of 2020: The Google January 2020 Core Update went live on 13th of January. Latest news and analysis in this blogpost.Read More -
20/20 Vision: Rules Regulating Low Value Content Intensify
Voices of Search Time to read: 18 minThe internet launched nearly 30 years ago and now has more than 1.7 billion websites. Google’s web crawlers can comb websites incredibly fast, but as the amount of webpages increase, Google and other search giants may need to regulate outdated content just to keep up. Join Ben and Searchmetrics CEO Jordan Koene as they conclude 20/20 Vision Week with a final discussion predicting what policies and rules Google may implement to regulate older, low value content.Read More -
20/20 Vision: The Impending End of the Backlink
Voices of Search Time to read: 15 minThe backlink, a staple of SEO best practices, is trending toward an inevitable end in 2020 and beyond as search giants like Google look to better authority-building practices. Join Ben and Searchmetrics CEO Jordan Koene as they continue 20/20 vision week discussing the impending end of backlinks and recommend tactics SEOs should focus on as backlink value decreases.Read More -
20/20 Vision: Google Expands its Update Communications
Voices of Search Time to read: 14 minThe number of Google algorithm updates reached a new high in 2019, along with their transparency in communication to keep the industry informed on the most recent changes. Join host Ben and Searchmetrics’ CEO Jordan as they review Google’s communication strategies and share what information they expect Google to provide in future announcements.Read More -
20/20 Vision: A Rise in Featured and Vertical Paid Elements
Voices of Search Time to read: 16 minAs Google moves to increase zero-click SEO positioning it’s also adding more vertical based paid ad elements, which raises an important question – How will these changes affect brands and advertisers? Join Ben and Searchmetrics’ CEO Jordan as they continue 20/20 Vision Week discussing Google’s focus on increasing featured elements and analyzing how these changes will impact the search ecosystem and competitive landscape.Read More -
20/20 Vision: Increasing Zero-Click SEO Positioning
Voices of Search Time to read: 18 minSEO experienced massive changes throughout the 2010s with the rapid development of new technologies, which forever changed the ways we shop, conduct business, search and connect with each other. As we enter a new decade, SEOs everchanging nature guarantees the industry will undergo more changes well into the 2020s, but what those changes will look like remains uncertain. Join host Ben and Searchmetrics' CEO Jordan Koene as they kick off the first episode of the new year with 20/20 Vision week as they predict the increase of zero-click positioning in 2020.Read More