SEO – Page 41 of 96 – Searchmetrics SEO & Content Marketing Blog

Tyson Stockton 2020/03/05

Google Trends, News and Realtime Keyword Analysis

Voices of Search Time to read: 16 min

Optimizing SEO for the news and media industry is difficult due to the news’ timely nature and the never ending flow of breaking news, which quickly outdates almost any strategy. New technology is emerging on the horizon to finally combat the issue and finally give SEOs an edge in the news and publishing industry. Join Ben as he interviews Condé Nast’s VP of Audience Development and SEO John Shehata about his new product NewzDash and how it provides a valuable toolset the industry can use to keep up with and analyze rankings within hours.

Tyson Stockton 2020/03/04

Optimizing Media Sites for Mobile SEO

Voices of Search Time to read: 17 min

Mobile-first optimization is quickly becoming a standard SEO practice as users turn to mobile devices first to quickly answer queries or make purchases on the go. Join host Ben as he speaks with John Shehata, vice president of audience development and SEO at Condé Nast, about why it’s crucial brands start optimizing for mobile devices before desktop and the types of new penalties to avoid when building your mobile presence.

Jordan Koene 2020/03/03

How Google Algorithm Updates Inform Content Audit Processes

Voices of Search Time to read: 36 min

Google's recent series of updates all share a common thread of improving the user experience and changing the way their search engine evaluates and labels high quality content. Join host Ben as he interviews Searchmetrics' SEO Strategist and Advisor Jordan Koene about the signals coming from Google on how they're assessing high-quality content in 2020 and how to perform content audits that will put you on the right track toward success before the next content algorithm update.

Tyson Stockton 2020/02/28

Acquiring Local SEO Talent for Territory Expansion and Migrations

Voices of Search Time to read: 19 min

Managing web migrations and expansions often require hard work and in-depth collaboration amongst teams to ensure migrations run smoothly, especially for international expansions. Join host Ben as he concludes his discussion with Orainti founder and international SEO specialist Aleyda Solís about how to carefully manage web migrations and expansion to ensure the process runs smoothly.

Tyson Stockton 2020/02/27

How to Manage Partnerships with Remote Agencies

Voices of Search Time to read: 20 min

Managing partnerships with remote agencies and clients present unique problems that can hinder establishing successful business partnerships. Overcoming remote obstacles require collaboration, coming to agreements and implement time management processes. Join host Ben as he continues his discussion with Orainti founder Aleyda Solís as she explains the best strategies to manage partnerships between SEO agencies and international clients to ensure success in business endeavors.

Tyson Stockton 2020/02/26

Identifying Differences Between U.S. and E.U. SEO Agencies

Voices of Search Time to read: 24 min

SEO services are sought out by thousands of companies worldwide, all seeking agency expertise to help with their own unique SEO needs and processes. U.S. and E.U.-based SEO agencies are highly requested in the greater international SEO industry because of their robust services and the caliber of expertise they offer. Join Ben as he welcomes back Aleyda Solís, international SEO consultant and Orainti founder, to discuss the differences between U.S. and E.U. agencies, how they work with international clients and what different services they excel at delivering.

Jordan Koene 2020/02/25

How to Create Similar Content Without Duplicating

Voices of Search Time to read: 22 min

Encountering duplicate content across brands is common and it's easy to have your content get lost in the sea of similarity. Implementing a few key changes to your content strategy can help you create duplicate content while still differentiating your brand enough to establish your presence online. Join host Ben as he speaks with Searchmetrics' Strategic Advisor Jordan Koene about the flaws behind many duplication content strategies and how to overcome them.

Tyson Stockton 2020/02/21

The Best Conversion Rate Optimization Tools for SEO

Voices of Search Time to read: 20 min

Conversion rate optimization tools are key features of every digital marketer’s strategy to convert leads. Knowing which CRO tools to use is a challenging aspect to creating a winning conversion strategy. Join host Ben as he concludes his discussion with Pathmonk founder Lukas Haensch examining which conversion rate optimization tools and metrics brands should analyze and how merging SEO data with other resources can improve conversion rates.

Tyson Stockton 2020/02/20

Google’s Approach to Technical SEO

Voices of Search Time to read: 38 min

Knowing what technical SEO adjustments to make to increase your ranking is difficult when search engines consistently publish new algorithm updates and SEO itself is always in a state of flux. Join host Ben as he speaks with Pathmonk founder Lukas Haensch to discuss how Google views technical SEO and what reliable technical adjustments you can implement to significantly boost your ranking.

Jordan Koene 2020/02/19

February Algorithm Update: Google Refactors Social and Verticalized Content Rankings

Voices of Search Time to read: 20 min

Google stirred the SEO hornet's nest once again releasing another algorithm update just a few weeks after they released their first one of the year in January. Join host Ben as he meets with Searchmetrics’ Strategic Advisor Jordan Koene to discuss what he calls an “Algorithm adjustment,” and the major content updates by Google to refactor social and verticalized content.