SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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March 2020 Winners and Losers: How COVID-19 Impacted SEO
Voices of Search Time to read: 27 minCOVID-19 is already heavily impacting the SEO landscape with news media channels and health resources seeing huge spikes in online traffic. Despite the giant jumps in visibility, one clear winner emerged in March - teleconference software companies. Join host Ben as he interviews Searchmetrics' VP of Services Tyson Stockton about March's big winners and which teleconference company took the top spot.Read More -
Converting Local SEO Visibility Into Leads
Voices of Search Time to read: 18 minOne of the best ways of converting local SEO visibility into leads comes from a surprising source - chatbots. Join host Ben as he continues his discussion with Ana Raynes, CEO of Simplified Impact, on how to best convert your local SEO visibility into leads using chatbots.Read More -
Impact of COVID-19 on Local Business SEO
Voices of Search Time to read: 19 minAs the COVID-19 pandemic forces society to take drastic safety precautions with shelter in place methods, many businesses find themselves in danger of losing local business. Fortunately SEO is a vital tool that can help local businesses move their operations online and remain visible with their clients. Join host Ben as he concludes his conversation with Ana Raynes, CEO of Simplified Impact, as they discuss how local businesses can weather the pandemic with SEO.Read More -
SEO World Rankings 2020
Facts & Figures Time to read: 4 minThis infographic shows the top-perfoming websites in 16 countries. Who's top of Searchmetrics' SEO World Rankings in 2020 and who's on the way down?Read More -
SEO Basics for Marketing Leaders
SEO Time to read: 16 minUnderstanding SEO basics and how Google revises and updates its algorithm is a critical first step toward effectively utilizing SEO.Read More -
Optimizing Your Content and SEO for Local Impact
Voices of Search Time to read: 21 minDifferent methods exist to optimize content for local SEO that can both maximize local impact and significantly expand your brand’s reach. Join host Ben as he speaks with Ana Raynes, a digital marketing expert from Simplified Impact, to talk about the best methods to optimize your content for local SEO and how social media and influencers can significantly expand a brand’s local reach.Read More -
Multi-Domain Strategies: Making the Best Choice for Your Business
Unwrapping the Secrets of SEO Time to read: 13 minThere are many ways to expand your online presence, but which to choose? Subdomains, ccTLDs or subdirectories? Find out here what's best for your business.Read More -
COVID-19’s (Coronavirus) Impact on SEO
Voices of Search Time to read: 21 minAs international communities rally to defeat coronavirus, the availability of online information and databases are critical to educating communities about the virus. SEO is playing a vital role in communicating info as health organizations race to publish the latest news and search engine giant Google changes SERPs to prioritize life-saving information. Join Ben as he continues his discussion with Searchmetrics' SEO Strategist and Advisor Jordan Koene about the coronavirus pandemic's impact on SEO and how search is playing a vital role in fighting the virus.Read More -
SEO & UX: How User Signals Impact your Rankings
Unwrapping the Secrets of SEO Time to read: 12 minWe answer your questions on the relationship between SEO and User Experience, and look at the importance of User Signals for Google Rankings.Read More -
Managing SEO in Times of Crisis
Voices of Search Time to read: 26 minThe COVID-19 (Coronavirus) pandemic is changing our lives in a multitude of different ways from closing businesses to moving entire workforces to work from home. For many businesses it's a frightening, uncertain time, but learning how to manage your business under crisis while leveraging every tool possible is crucial to growth. Join host Ben as he speaks with Searchmetrics' SEO Strategist and Advisor Jordan Koene about the best ways to manage SEO in times of crisis and the steps you can take to maintain or grow your business.Read More