SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Why Language Preferences are the #1 SEO Variable You Forgot
Voices of Search Time to read: 21 minNatural language processing is the series of parts within the greater search algorithm that takes, processes and provides answers to user queries. It’s a complex system that’s continually evolving as languages and user search intents change. Join host Ben as he concludes his Mobile Marketing Week conversation with MobileMoxie CEO Cindy Krum talking about the language settings that truly matter for better mobile optimizations.Read More -
Zero Click SEO’s Impact on Mobile Analytics
Voices of Search Time to read: 22 minGoogle’s trend of transitioning toward zero-click SEO in its search ecosystem is changing the way SEOs acquire and interpret data. Join host Ben as he continues his conversation with MobileMoxie CEO Cindy Krum about the impact of zero click SEO on mobile analytics and how to best interpret data in the changing search landscape.Read More -
What’s a Fraggle and What Does it Reveal About Google’s SEO Strategy?
Voices of Search Time to read: 28 minIn the quest to simplify and evolve voice search optimization, new methods are being created to ease the user experience. One such method is the use of "Fraggles," but what is a fraggle exactly? Join host Ben as he continues Mobile Marketing Week with MobileMoxie CEO Cindy Krum as she discusses what a “Fraggle,” is and its impact toward making the mobile SEO experience easier.Read More -
How is The Coronavirus Impacting Mobile SEO Behaviors?
Voices of Search Time to read: 22 minAs the world stands still to combat the spread of Coronavirus, our limited mobility is impacting the way we use mobile technology in various different ways. Join host Ben as he continues Mobile Marketing Week with MobileMoxie CEO Cindy Krum, as she discusses how lifestyle changes caused by coronavirus are uniquely impacting mobile search.Read More -
Should You Still Optimize for Mobile-First SEO?
Voices of Search Time to read: 27 minAs the public shifted to shelter-in-place due to the COVID-19 pandemic, SEOs were left wondering if developments in mobile optimization would drastically slow down. Now SEOs are questioning whether mobile-first optimizations should still be prioritized. Join host Ben as he kicks off Mobile Marketing Week with MobileMoxie CEO Cindy Krum, as they discuss whether SEOs should continue with mobile-first SEO strategies.Read More -
April 2020 Winners and Losers
Voices of Search Time to read: 33 minUncertainty and anxiety left many companies unsure of how they’d weather the first full month of most shelter in place orders due to COVID-19. Some adapted quickly, while others came up short in their projections. Join host Ben as he chats with Searchmetrics’ Vice President of Services Tyson Stockton about which companies successfully pivoted during the first full month of the pandemic and who fell behind.Read More -
How to Determine a Search Marketing Tech Stack That Works
Voices of Search Time to read: 20 minDetermining which SaaS platforms can best help you with your TAM strategy is tricky if you’re working on a tight budget. Join host Ben as he concludes his discussion with Garrett Mehrguth, CEO of Directive Consulting, discussing the best tech stacks to apply in executing your TAM strategies.Read More -
Google Shopping Ads: 3 Reasons Why Google is Now Giving Away Ads for Free
Industry News and Trends Time to read: 10 minIn an exciting move in the SEA sector, search results for Google Shopping will primarily consist of free product listings. Find more info in our blog.Read More -
Mastering “WHO,” With Your SEO Campaigns
Voices of Search Time to read: 22 minSuccessfully executing marketing campaigns that target your total addressable market requires understanding the “Who,” factor, namely the companies that comprise it. Join host Ben as he speaks with Garrett Mehrguth, CEO of Directive Consulting, about how to identify specific companies of your TAM using firmographic data.Read More -
Why Furloughing Your Digital Team During the COVID19 Crisis is a Bad Idea and What You Should Do Instead.
Industry News and Trends Time to read: 16 minThis article will explain why digital marketing is a wise investment, what you should do instead of laying off your team when times are tough.Read More