SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Understanding Historical Trends Using Keyword Data
Voices of Search Time to read: 17 minExamining historical trends tell the overarching story of your brand and how your company is performing over time. Learning how to correctly frame, segment and analyze historical trends are critical to setting your business up for future success. Join host Ben as he continues Market Insights Week with Searchmetrics’ Director of Services Tyson Stockton discussing how to successfully analyze historical trends and how to use them to position your company for success.Read More -
Understanding Demand Using Search Volume
Voices of Search Time to read: 19 minUnderstanding the nuances of market demand and how to derive that information from datasets can be time consuming unless you know what to look for. Join host Ben as he continues Market Insights Week with Searchmetrics’ Director of Services Tyson Stockton as they discuss how to understand the nuances of market demand and which data sets to examine to help you save valuable time.Read More -
What Search data is Relevant for Market Insights
Voices of Search Time to read: 22 minGaining market insight requires taking a lens to your dense search data, but knowing what to look for isn’t always clear. Join host Ben as he kicks off Market Insights Week with Searchmetrics’ Director of Services Tyson Stockton to discuss what search data is relevant to mining market insights.Read More -
Gendered Keywords: How Retailers Are Changing Google Results
Analysis Time to read: 8 minAs SEO becomes more about intent and less about exactly matching the search query, keyword research has become more complicated. It is common knowledge that when you are trying to rank for a keyword that does not include gender, like shoes, you are attempting to create the best possible page that achieves the purpose of highlighting your shoes that work for everyone.Read More -
Cultivating a Digital Marketing Community
Voices of Search Time to read: 19 minCultivating a strong, thriving digital marketing community is more important than ever as SEOs increasingly rely on digital spaces to grow their business. Join host Ben as he speaks with Blush Digital CEO Jim Christian on how he manages his digital community, the Digital Marketers Organization, and what strategies you can apply to grow and successfully maintain your own community.Read More -
The History of Community and SEO
Voices of Search Time to read: 23 minThe SEO industry is composed of a unique community that relies on sharing SEO data and experiences with competitors and colleagues in order to truly understand SEO’s complexity. Join host Ben as he speaks with Blush Digital CEO Jim Christian about what it takes to create and cultivate a digital SEO community and how to find the right one for you.Read More -
Post-COVID SEO Normalization
Voices of Search Time to read: 19 minThe COVID-19 pandemic has forced society at large to adjust to a new normal of living alongside the virus until an effective vaccine is developed. Every industry has been affected and will be forever changed - the search industry is no exception. Join host Ben as he speaks with Healthline Media’s Vice President of SEO Ryan Purtill about the future of search as society adjusts to living with COVID-19 and what the new normal in search looks like.Read More -
Changes in SEO User Behavior
Voices of Search Time to read: 27 minThe onset of the COVID-19 pandemic drastically changed user search behavior, placing an increased focus on search for healthcare, health treatments and advice to living with coronavirus. Join host Ben as he speaks with Healthline Media's VP of SEO Ryan Purtill about how user search behavior has changed throughout the COVID-19 pandemic and where it's trending toward in the future.Read More -
May 2020 Winners and Losers
Voices of Search Time to read: 38 minGoogle's latest algorithm update indicates a greater shift toward the company prioritizing its own properties in their search engine. Major brands experienced significant losses in visibility after this latest move while others remained unscathed. Join host Ben as he speaks with Searchmetrics' Vice President of Services Tyson Stockton about this trend with Google and how other brands managed to remain on top despite the shift.Read More -
Why is JavaScript SEO important?
Voices of Search Time to read: 26 minJavaScript is vital for many companies and ecommerce sites as they utilize it to generate links to products and content. Yet many JavaScript websites perform poorly in Google as they're not optimized for how Google indexes. Join host Ben as he speaks with Searchmetrics' Director of Services Björn Darko about how important JavaScript SEO is to digital strategies and how to optimize for it correctly.Read More
