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  • How to Evaluate Your B2B SEO Efforts

    Every successful B2B content marketing strategy ends with one essential process - Evaluation. Join host Ben as he concludes B2B SEO Week with Searchmetrics' Director of European Marketing Lillian Haase to talk about how you can, and should be, evaluating your SEO efforts to maximize your B2B impact and evaluate the success of your B2B content strategy.
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  • Optimizing and Updating Your Content for B2B Success

    Most content requires some technical tweaks or edits after publication to truly maximize any content piece's reach. SEO strategies and data acquisition are integral to these processes. Join host Ben as he continues B2B SEO week with Searchmetrics' Director of European Marketing Lillian Haase as they discuss how B2Bs can boost visibility and increase traffic by identifying SEO optimization opportunities in their content strategy.
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  • How to use Content as a B2B Lead Gen Tool

    Content is key to lead generation for every business, including B2B businesses. The challenge with lead generation lies in how to obtain user information ethically and provide the type of content they're looking for at the right time. Join host Ben as he continues B2B SEO Week with Searchmetrics' Director of European Marketing Lillian Haase as they discuss how content is a valuable lead generation tool for B2B businesses.
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  • Building a B2B Content Strategy

    Great content is the foundation to a successful B2B marketing strategy. The difficulty in a content based B2B marketing strategy lies in identifying what types of content perform best for B2B audiences. Join host Ben as he continues B2B SEO Week with Searchmetrics' Director of European Marketing Lillian Haase discussing how to build a B2B specific content strategy.
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  • Dealing with Fragmented User Intent

    Google often provides different SERP elements at once to answer user queries to help its machine learning system derive user intent. This is known as fragmented user intent, and knowing how it works is a critical component to understanding user intent in its entirety. Join host Ben as he concludes his discussion with G2's VP of SEO and Content Kevin Indig as they discuss the various elements of fragmented user intent and define the valuable concept of "Search maturity."
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  • Why SEO Matters More Than Ever for B2B Brands

    In B2B marketing there are best business practices and strategies, including SEO, to apply to ensure your marketing campaigns and strategies successfully execute without a hitch. Join host Ben as he speaks with Searchmetrics’ Director of European Marketing Lillian Haase about why SEO matters much more than ever before for B2B brands marketing strategies and the role it plays in a period of disruption and change.
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  • Reverse Engineering User Intent Using SERPs – Kevin Indig // G2

    Search is defined by user intent, and understanding intent through the SERP features created to answer user queries can reveal the nuances of user intent. Join host Ben as he speaks with G2 Vice President of SEO and Content Kevin Indig about how to reverse engineer user intent via SERPs and how to best utilize it in SEO.
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  • Reviews & UGC SEO – Kevin Indig // G2

    A little discussed industry that's centered around foundational SEO principles is the business review industry. Join host Ben as he speaks with G2 Vice President of SEO and Content Kevin Indig about his time working in SEO for the business review industry and how SEO is applied within it. 
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  • Learning Your Consumer Intent Through SERP Data

    SERPs contain information that are a critical aspect in understanding consumer intent. The changes and updates made to SERPs ultimately provide useful insights into the optimizations designed to improve the user experience. Join host Ben as he concludes Market Insights Week with Searchmetrics' VP of Client Services Tyson Stockton as they discuss the data sources and the playbook you need to better understand consumer intent using SERP data.
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  • Outperforming Your Competitor Using Ranking Data

    Ranking data is integral to every SEOs’ everyday tasks and initiatives, and knowing how to use it correctly guarantees success in your campaigns. Join host Ben as he continues Market Insights Week with Searchmetrics’ VP of Client Services Tyson Stockton discussing how you can best utilize your ranking data to outperform your competitors.
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