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SEO

Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.

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    Kathy Brown
    Kathy Brown 2020/07/23

    Evaluating Your Technical SEO Foundation
    Voices of Search Time to read: 21 min
    Knowing which technical aspects of your site to optimize is tricky, and depends on the technical ecosystem of your website and its data. Join host Ben as he speaks with Searchmetrics’ Senior SEO Consultant Kathy Brown about how to determine if your site maintains a strong technical SEO foundation and how to best use Google Search Console in your technical optimization efforts.
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  • Kathy Brown
    Kathy Brown 2020/07/23

    Changes in Technical SEO
    Voices of Search Time to read: 23 min
    Google’s making big moves in 2020, with its debut of web vitals indicating they’re retooling technical ranking factors for 2021. Join host Ben as he speaks with Searchmetrics’ SEO Consultant Kathy Brown about what’s behind the technical changes, what new technical ranking factors to expect and how you can best prepare now to enter 2021 on the right foot.
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  • Jordan Koene
    Jordan Koene 2020/07/22

    Image Search & Stock Photography
    Voices of Search Time to read: 16 min
    At first glance many SEO beginners would think stock photography choices play a large part in SEO strategies. They generally don’t except for a few aspects such as contextual use. Yet developing trends from Google indicate stock photography will actually be evaluated for ranking quite soon. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about recent SEO news regarding stock photography and whether using stock images can actually affect your SEO ranking.
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  • Jordan Koene
    Jordan Koene 2020/07/22

    PLAs and the Overlap Between SEO & SEM
    Voices of Search Time to read: 21 min
    Rising ecommerce sales due to the pandemic and stay-at-home orders are turning ecommerce into a crucial battleground space for businesses and companies to significantly boost their revenue. Google’s recent announcement that it’s offering free product listing ads within Shopping Experience to users is leveling the playing field, eliminating barriers of access and increasing competition. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about the new updates to Google’s product listing ads and what it means for users competing in ecommerce.
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    Patricia Meißner
    Patricia Meißner 2020/07/22

    Update: Coronavirus and Google Search – These Domains Have Grown during the Crisis
    Analysis Time to read: 10 min
    Which websites saw an uplift as a result of Coronavirus and subsequent lockdown measures? Take a look at our analysis in this blog post!
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  • Jordan Koene
    Jordan Koene 2020/07/21

    What is a Web Vital?
    Voices of Search Time to read: 24 min
    Although keyword optimization and creating engaging content are core tenets in SEO, search engines like Google are influencing the core principles of SEO with “Web vitals.” Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about what a web vital is and how optimizing for them is becoming an essential element in SEO optimization.
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  • Tyson Stockton
    Tyson Stockton 2020/07/21

    Preparing Your SEO for Another SIP
    Voices of Search Time to read: 23 min
    As coronavirus cases surge throughout the U.S., state governments are rolling back reopening plans and the likelihood of reinstating shelter in place orders are increasing. With another SIP looming, it’s crucial for businesses to take the right steps now to ensure their operations remain uninterrupted. Join host Ben as he speaks with Searchmetrics’ Vice President of Services Tyson Stockton about how to best prepare for another potential shelter in place order.
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  • Tyson Stockton
    Tyson Stockton 2020/07/14

    An Authority “Non-Content” Audit – Mike King // iPullRank
    Voices of Search Time to read: 23 min
    A technically optimized website is only half the battle when it comes to securing the top spot on Google. You also need the reputation to back it up. Join host Ben as he speaks with iPullRank Founder and Managing Director Mike King about how to build your site’s reputation and authority to signal to Google your site is worthy of reaching the top ranking spot.
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  • Tyson Stockton
    Tyson Stockton 2020/07/14

    June 2020 Winners and Losers Part 1
    Voices of Search Time to read: 28 min
    June is a major mid-year point for big name brands and organizations as the strategies they implement now significantly impact their Q4 earnings. As the COVID-19 pandemic further complicates business operations, it's more important than ever for businesses to get their strategies right to successfully weather the pandemic's turbulent financial storm. Join host Ben as he speaks with Searchmetrics' VP of Services Tyson Stockton about which companies and organizations set themselves up for success in June, and which ones have found themselves lost in the pandemic's storm.
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  • Tyson Stockton
    Tyson Stockton 2020/07/09

    A Technical “Non-Content” Audit – Mike King // iPullRank
    Voices of Search Time to read: 25 min
    Despite the growing importance of the role content plays in SEO, excellent content alone isn’t enough to master SEO. Join host Ben as he speaks with hip-hop artist turned master SEO Mike King of iPullRank to talk about the ways you can master SEO outside of just putting words on the page.
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