searchmetrics email facebook github gplus instagram linkedin phone rss twitter whatsapp youtube arrow-right chevron-up chevron-down chevron-left chevron-right clock close menu search
  • Establishing Content Relevancy in a Crowded Marketplace – Robert Rose // Content Marketing Institute

    Ineffective content marketing strategies are plaguing the competitive marketing landscape, obscuring and limiting the reach of content for everyone striving for visibility in their respective industries. Join host Ben as he welcomes back content expert Robert Rose from the Content Marketing Institute as he leads a discussion on the current state of content marketing and clarifies the essential content strategies companies need to practice to elevate and separate their content from the chaff.
    Read More
  • Content Evaluation Time Savers

    In the fast-paced, ever changing world of SEO quick decision making matters. Time is a valuable currency; spend too much of it on content optimization and you stand to lose gains in other areas of your content strategy. Join our host Ben as he concludes High Value Content Week with a final discussion on how to best prioritize your time when evaluating and optimizing content with Searchmetrics’ Content Lead Marlon Glover.
    Read More
  • Syndicating Your Content and SEO Benefits

    Syndicating high value content on various channels like social media, email and video outlets is a powerful method to expand your content’s reach, but a poorly executed content syndication plan can pose a significant risk to your ranking endeavors. Join Ben and Searchmetrics’ Content Lead Marlon Glover as they continue their High Value Content Week discussion by evaluating content syndication benefits, reviewing useful tools to aid your syndication efforts and why customer engagement is crucial to a successful plan.
    Read More
  • Brexit_Blog_Featured_Image_1200x463

    Who’s winning the Battle for Brexit on Google Search?

    We explore how the BBC, UK newspapers and political parties are performing in Google search for Brexit-related topics. Who is setting the Brexit agenda?
    Read More
  • Content Optimization for Maximum Reach

    A plethora of tools and techniques exist in SEO to help elevate, extend and maximize the reach of your content, but it can be difficult to decide which methods best suit you and your business. Join Ben as he continues High Value Content Week with Searchmetrics’ very own Content Lead Marlon Glover as they discuss tips and strategies to boost and maximize the reach of your best and non-performing content.
    Read More
  • Optimizing Your Existing High-Value Content

    Jockeying for the top ranking spot, known as position zero, on Google is no easy feat and requires a level of content optimization finesse to realistically achieve. Although securing the top spot is ideal, there's no guarantee it can surpass the traffic numbers competitors ranked in spots two and three can gain. Join Ben and Searchmetrics' Content Lead Marlon Glover as they continue their High Value Content Week discussion on how to edge past the competition with your existing high-value content to secure the coveted top ranking spot on Google and the different ways you can optimize your current valuable content to competitively draw traffic to your site without achieving position zero.
    Read More
  • Identifying High Value Content

    In a vast sea of content, it’s easy for high-value content to get lost and sink below the waves. Join Ben as he kicks off high value content week with Searchmetrics’ very own Content Lead Marlon Glover to discuss how to identify and elevate your high-potential content with essential strategies and how to seize key opportunities to separate your content from the competition.
    Read More
  • Changing Careers for SEO; A Risky Payoff – Jim Christian // Digital Blush

    There’s no guarantee taking a big risk in SEO will pay off. Blush Digital CEO Jim Christian’s leap of faith from aerospace engineering into the ever-changing sea of SEO is one exceptional story, whose career change led him to found Blush Digital and the burgeoning Advanced Search Summit for SEOs. Ben interviewed Christian to learn more about his exciting career transition from the complex field of aerospace engineering to SEO, his Fast Times at Ridgemont High-like experience working for GoDaddy and how he combined the power of shared experiences with a repertoire of leading SEO experts to launch the Advanced Search Summit.
    Read More
  • Unwrapping the Secrets of SEO: Conversions, Analytics and User Signals

    Ben Doll answers your SEO questions: How can we measure conversions? What insights can we get from Google Analytics? And how is the Bounce Rate calculated?
    Read More
  • Unifying Organic and Paid Content — Amine Bentahar // Advantix Digital

    How does a brand successfully leverage organic content utilizing paid content? The separation between organic and paid content used to be much like the separation of Church and State until brands began using paid channels to boost organic search rankings to much success. On this episode of Voices of Search Ben Shapiro spoke with expert Amine Bentahar from Advantix Digital on how brands successfully optimize their organic content using paid channels and what key strategies and data acquisition processes contribute to their success.
    Read More