Industry News and Trends
The tech industry is an exciting place to be and the world of search engine optimization is no different. Google’s search engine results pages are a volatile environment, with algorithm updates and new forms of search integrations that keep the SEO industry on its toes. Those of us who work in SEO are constantly working to understand what Google is doing to gain that competitive edge. At Searchmetrics, we keep you up to speed on the latest Google updates and the world of SEO. Understand which optimization tactics are en vogue and which have been consigned to the SEO history books.
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Postcards From China: Baidu’s Plan to Conquer Asia with Smart Speakers
Industry News and Trends Time to read: 7 minThe Chinese search engine giant, Baidu, is bringing its first smart speaker to market. The “Raven H” is part of Baidu's plan to take on Google beyond China.Read More -
Google “User Localization Update”: The Expert View
Industry News and Trends Time to read: 13 minWith its “User Localization Update”, Google has given increased relevance to local search. Find out what industry experts think about this latest change.Read More -
New Horizons: Online Experts Weigh in On Google Home and Voice Search
Industry News and Trends Time to read: 14 minGoogle's smart speaker, Google Home, is now available internationally. We asked experts for their views on Google Home and the future of Voice Search.Read More -
Google Phantom V Update: There and Back Again?!
Industry News and Trends Time to read: 9 minMarketers make way for the Google Phantom 5 update. Recent weeks have seen ranking winners and losers. A look at the affected pages shows a clear pattern.Read More -
Mobile-First: How You Can Prepare for Google’s New Index
Industry News and Trends Time to read: 9 minIn the future, Google will use a site's mobile version to determine rankings. A look at how you can prepare for the introcution of the mobile-first index.Read More -
Penguin Update 4.0 – Our Impact Analysis
Industry News and Trends Time to read: 10 minOur analysis of Google's latest update, Penguin 4.0: what it is, what it does and what it means for webmasters and SEOs looking to optimize their websites.Read More -
Return of the Phantom: Part 4
Industry News and Trends Time to read: 15 minClear trends have emerged in our data indicating that Google is devaluing specific areas of domains for pages exhibiting poor quality and user experience.Read More -
Read My Lips: Voice Now Posed For Big Mobile Search Wins
Industry News and Trends Time to read: 7 minWith Google's latest announcements at Google I/O 2016, it's clear the search king is launching a double-barreled assault on the mobile market.Read More -
Google Doesn’t Want You to Read This
Industry News and Trends Time to read: 5 minA recent survey found that in the retail shopping industry, organic consumer Google search traffic on desktop delivered 95% of all consumer conversions.Read More -
Strengthening Search and the Future of the Spoken Word
Industry News and Trends Time to read: 11 minAccording to the speakers at SearchLove Boston, online search no longer is simply a province good keywords and backlinks.Read More