Industry News and Trends
The tech industry is an exciting place to be and the world of search engine optimization is no different. Google’s search engine results pages are a volatile environment, with algorithm updates and new forms of search integrations that keep the SEO industry on its toes. Those of us who work in SEO are constantly working to understand what Google is doing to gain that competitive edge. At Searchmetrics, we keep you up to speed on the latest Google updates and the world of SEO. Understand which optimization tactics are en vogue and which have been consigned to the SEO history books.
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SEO in 2020: Experts Predict Top Digital Marketing Trends
Industry News and Trends Time to read: 8 minWhat does 2020 have in store for digital marketing? In this post, experts share their thoughts on what to expect in the world of SEO in the next 12 months.Read More -
Google penalizes Voucher Sites from Publishers
Industry News and Trends Time to read: 19 minPublishers often integrate white-label solutions from large voucher platforms. A win-win situation or should Google be doing something about this tactic?Read More -
Site Diversity Update Analysis – Is Google Limiting Multiple Rankings?
Industry News and Trends Time to read: 15 minGoogle has stated that domains can no longer occupy more than two positions on a SERP. We examine how much diversity this has brought to the search results.Read More -
Google Update 2019: Winners and Losers of the March 2019 Core Update
Industry News and Trends Time to read: 16 minAnalysis of the websites that won biggest and were hardest hit by Google's March 2019 Core Algorithm Update, with the health industry particularly affected.Read More -
How Google, Visual Search & Smart Speakers are Changing the Travel Industry
Industry News and Trends Time to read: 18 minSEO for travel sites is changing massively: Google is pushing its own travel services and Smart Speakers, Visual Search and VR make these exciting times.Read More -
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Google Core Algorithm Update: The Phantom Comes Out of the Shadows
Industry News and Trends Time to read: 10 minOn 12th March, Google announced an update to its core algorithm. A look at domains that saw their SEO Visibility change reveals some interesting patterns.Read More -
Google Trends: Experts Predict 2018 Happenings in the World of Search
Industry News and Trends Time to read: 16 minSEO ist sexier than soccer. We asked online marketing experts what they see dominating the 2018 digital agenda and how they see Google’s SERPS changing.Read More -
Googlebot can read JavaScript – how should SEOs react?
Industry News and Trends Time to read: 12 minWhat does it mean for search engine optimization if the Googlebot can now crawl and index JavaScript? We asked a few industry experts to find out.Read More