The tech industry is an exciting place to be and the world of search engine optimization is no different. Google’s search engine results pages are a volatile environment, with algorithm updates and new forms of search integrations keeping the SEO industry on its toes, while those of us who work in SEO are constantly trying out new ways to figure out what Google’s up to and how to gain that competitive edge. Here, we keep you up to speed with Google Updates and all the latest goings on from the world of SEO. Which optimization tactics are currently en vogue and which have been consigned to the SEO history books? And of course, when SEO really is dead, you’ll hear it here first.