Analysis
Numbers are great. Data is even better. But without any analysis, you won’t gain any real understanding of what you’re looking at. At Searchmetrics, our SEO consultants, content strategists, and data scientists dig deep into the data to find out what Google is up to and to see who is winning and losing in organic search and why. SEO is all about education, which is why we study the impact of Google updates, track Universal Search developments, and continue to push boundaries and increase precision in our analysis of ranking factors. Our analysis work gives us a platform to build on, enabling us to establish best practices for bring predictable online success.
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Google to Restrict Access to Autocomplete API – What This Means for Keyword Research Tools
Analysis Time to read: 3 minAs Google restricts access to its autocomplete API, this Searchmetrics article outlines the possivle effects for keyword research tools.Read More -
The Top 5 Ranking Factors for 2015: How Strong is Your Hand?
Analysis Time to read: 7 minThe Searchmetrics Ranking Factors Study 2015 investigates which factors are most important for great Google rankings, and how these can be benchmarked.Read More -
Google AdWords & Shopping: These Companies Advertise The Most
Analysis Time to read: 7 minWe have analyzed the two most important advertising forms in the U.S. search results of google.com – Google AdWords & Google Shopping. Download the studyRead More -
Google News-Wave Update: Media Websites Surfing the Winner Tide
Analysis Time to read: 14 minWith the Google Update around June 17th, news websites gained a lot in Visibility. Looks like an update that doesn't make much sense. Find the analysis hereRead More -
Universal Search 2015: An Analysis of Google.com
Analysis Time to read: 7 minBlended Search with News, Videos, Shopping, Images and Maps in the Google-SERPS: In this year's Universal Search study, it's all about Google itself.Read More -
Google Mobile Update/ Mobilegeddon: Winners and Losers US
Analysis Time to read: 16 minAnalysis of winners and losers of the Google Mobile Update of April, 21th. "Mobile-friendly" is now a ranking signal for Google SERPs.Read More -
Mobile analysis: Optimization of the top 100 SEO visibility domains
Analysis Time to read: 9 minAre the top domains ready for the Google Mobile Update? We have taken a look at the 100 SEO visibility domains and analyzed them for mobile friendliness.Read More -
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Panda Update 4.1: Winners / Losers – Google U.S.
Analysis Time to read: 7 minThe Google Panda Update 4.1 is here. About 5% of search queries are affected. Searchmetrics has analyzed the winners and losers for the US google.com index.Read More