Analysis
Numbers are great. Data is even better. But without any analysis, you won’t gain any real understanding of what you’re looking at. At Searchmetrics, our SEO consultants, content strategists, and data scientists dig deep into the data to find out what Google is up to and to see who is winning and losing in organic search and why. SEO is all about education, which is why we study the impact of Google updates, track Universal Search developments, and continue to push boundaries and increase precision in our analysis of ranking factors. Our analysis work gives us a platform to build on, enabling us to establish best practices for bring predictable online success.
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Searchmetrics Ranking Factors: Rebooting for Relevance
Analysis Time to read: 10 minThe end of the year is a chance to do things differently so Searchmetrics Ranking Factors is getting a reboot. The study can be downloaded from December 13.Read More -
Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign
Analysis Time to read: 18 minWe analyze how Donald Trump and Hillary Clinton's websites perform in terms of content and SEO – how do the Google rankings reflect the overall campaign?Read More -
Why the Webmaster Won’t Wink at Wicked Widgets
Analysis Time to read: 6 minGoogle Webmaster calls foul on wicked widgets, warns websites to clean up their act quickly or face penalties, which can include visibility lossRead More -
What’s New in Universal Search: 2016 Edition
Analysis Time to read: 9 minChange is not always visible but where Google’s SERP is concerned, it seems to be a Petri dish of ongoing, observable improvements.Read More -
Domain Authority Consolidation: An Observation of dictionary.com
Analysis Time to read: 4 minIn observing dictionary-related domains, we noticed one domain that appears to have rocketed to a new level of visibility over the rest. Or has it?Read More -
“Mobilegeddon 2” Gets Hype, but Mobile Friendliness is Here to Stay
Analysis Time to read: 7 minWe at Searchmetrics wonder if in fact “Mobilegeddon 2” is really kicking up any dust at all.Read More -
Are Speed Ranking Factors a Magic 8-Ball for Google?
Analysis Time to read: 8 minFor a while now, the stock answer to the question of whether speed matters much as a Google search ranking factor has been a source of frustration.Read More -
Google Year in Review: Top US Winners & Losers in 2015
Analysis Time to read: 19 minAn analysis of the top winners and loser for Google US in 2015. This yearly review shows why some domains lost out after Google updates and others gained.Read More -
Mobile Ranking Factors 2015: The Rise of Mobile Search
Analysis Time to read: 10 minArticle introducing Searchmetrics study, Mobile Ranking Factors 2015. This study offers key insights into mobile search, contrasted with desktop results.Read More -
Correlation vs. causality and the Ranking Factors infographic
Analysis Time to read: 10 minFollow up article on the Searchmetrics Ranking Factors Study 2015, discussing difficulties in data interpretation and focusing on causality and correlation.Read More