Analysis
Numbers are great. Data is even better. But without any analysis, you won’t gain any real understanding of what you’re looking at. At Searchmetrics, our SEO consultants, content strategists, and data scientists dig deep into the data to find out what Google is up to and to see who is winning and losing in organic search and why. SEO is all about education, which is why we study the impact of Google updates, track Universal Search developments, and continue to push boundaries and increase precision in our analysis of ranking factors. Our analysis work gives us a platform to build on, enabling us to establish best practices for bring predictable online success.
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Postcards from China: Branding and Creating Chinese Names for International Companies
Analysis Time to read: 13 minA company’s name is the most ubiquitous part of its brand. Which traps should you avoid when choosing a brand name for your move into the Chinese market?Read More -
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Postcards from China: What the Baidu SERPs Look Like
Analysis Time to read: 10 minHow does the Baidu search results page compare with the Google SERP? There are some similarities, but we can also discover several interesting differences.Read More -
Making WhiteHouse.Gov Great Again: How Trump Webmasters Failed
Analysis Time to read: 14 minOversights during the Trump Administation's migration of WhiteHouse.gov created site visibility losses. A look at making WhiteHouse.gov great againRead More -
Postcards from China: Search Results in China – Baidu’s Big Players
Analysis Time to read: 11 minGoogle is the leading search engine in many countries. But not in China, where Baidu dominates with a completely different set of big players.Read More -
Ten Things eCommerce Sites Need to Know to Rank on Google in 2017
Analysis Time to read: 9 minUniversal ranking factors are dead. Here, Searchmetrics' first industry ranking factor study presents the 10 most important ranking factors for eCommerce.Read More -
Flowers, Chocolate and Data: Valentine’s Day Takes Many Forms
Analysis Time to read: 9 minFlowers, Chocolate and Data: Valentine's Day takes many forms around the world. A Searchmetrics analysis shows the differing views on purchase intentRead More -
In or Out? Year in Review of Top Google Winners and Losers in 2016
Analysis Time to read: 16 minOne day you're in, the next out. Searchmetrics SEO Experience delivers its third-annual global analysis of Winners and Losers on Google global indexes.Read More -
Why We’re Killing Searchmetrics Ranking Factors (Hint: Google Made Us)
Analysis Time to read: 10 minThis year is a chance to do things differently so Searchmetrics Ranking Factors is geting a reboot to outline a new focus on content relevance. Download nowRead More