Analysis
Numbers are great. Data is even better. But without any analysis, you won’t gain any real understanding of what you’re looking at. At Searchmetrics, our SEO consultants, content strategists, and data scientists dig deep into the data to find out what Google is up to and to see who is winning and losing in organic search and why. SEO is all about education, which is why we study the impact of Google updates, track Universal Search developments, and continue to push boundaries and increase precision in our analysis of ranking factors. Our analysis work gives us a platform to build on, enabling us to establish best practices for bring predictable online success.
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Universal Search 2018: 5 Facts for Online Marketers
Analysis Time to read: 4 minBack in the day Google SERPs just had 10 blue links. Searchmetrics’ Universal Search study reveals what has changed and which kinds of results now dominate.Read More -
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Pulse: Challenges and Takeaways from the Google AMP Conference
Analysis Time to read: 10 min -
Google Shopping: Is the Revamped Comparison Service Fairer to Competitors?
Analysis Time to read: 11 min -
Google Giveth and Google Taketh Away: Winners & Losers of 2017
Analysis Time to read: 15 minWhich websites improved their Google rankings the most in 2017? Which domains took the biggest hits? Searchmetrics extracted the top 100 winners and the biggest losers of 2017.Read More -
Health Ranking Factors: 5 Winter Traffic Tips for Avoiding Website Flu
Analysis Time to read: 5 minThis ranking factors study analyzes what is important for health website growth. Read on to find out how to keep the winter traffic blues at bay.Read More -
Google Shopping: An Antritust Scofflaw or Aggrieved Competitor?
Analysis Time to read: 7 min -
To AMP or Not to AMP: Media Ranking Factors Study Reveals Adoption Rates
Analysis Time to read: 7 minSearchmetrics' first media and publishing ranking factors reveal what's important for achieving top Google rankings – and how big AMP is for online media.Read More -
Google Strikes Again: Big Changes to Direct Answers, Online Dictionaries
Analysis Time to read: 7 minRecent weeks have seen much turbulence in the Google.com search results, with June 25th 2017 seen as the day a large Google Update may have been rolled out.Read More -
Industry Ranking Factors: The Road to Organic Search Success for Travel Websites
Analysis Time to read: 9 minSummer isn’t the time for webmasters to take a vacation. Our whitepaper shows how Travel Ranking Factors differ from those in other sectors.Read More