Analysis
Numbers are great. Data is even better. But without any analysis, you won’t gain any real understanding of what you’re looking at. At Searchmetrics, our SEO consultants, content strategists, and data scientists dig deep into the data to find out what Google is up to and to see who is winning and losing in organic search and why. SEO is all about education, which is why we study the impact of Google updates, track Universal Search developments, and continue to push boundaries and increase precision in our analysis of ranking factors. Our analysis work gives us a platform to build on, enabling us to establish best practices for bring predictable online success.
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Google Lighthouse Success Stories: Improving Performance with Technical Optimization
Analysis Time to read: 17 minA look at real-life examples of companies that have successfully used Google Lighthouse to improve their website performance and boost organic web traffic.Read More -
Niche Ranking Factors FAQ
Analysis Time to read: 26 minFollowing on from our webinar, “Into the Niche and Beyond”, this post answers 22 questions we’re often asked about the topic of niche ranking factors.Read More -
Google Shopping 2018: Does more Competition mean fair Competition?
Analysis Time to read: 11 minGoogle has opened up its shopping ads to external bidders and there is increased competition for product ads. But how genuine is this new competition?Read More -
Ranking Factors for Retailers: Getting your Shop to the Top
Analysis Time to read: 14 minIn this post, we look at the factors Google uses when ranking eCommerce sites and ask what users entering eCommerce-related queries are really looking for.Read More -
How gutefrage successfully turned its SEO strategy around
Analysis Time to read: 20 minMelanie Ruf, Head of SEO at gutefrage, explains how the German Q&A platform boosted its search performance by 150%.Read More -
Google Core Update: E.A.T. Makes a Meal of Sites Deemed Less Authoritative
Analysis Time to read: 7 minRead our analysis of the impact of the Google Core Update, also known as EAT, focusing on Expertise, Authority and Trust.Read More -
Featured Snippets: Who’s Winning the Battle for Position Zero?
Analysis Time to read: 8 minIn this post, we look at what makes the perfect Featured Snippet and we present data, facts and infographics for Featured Snippets in five industries.Read More -
Google Speed Update: Load Time is a Mobile Ranking Factor
Analysis Time to read: 9 minWith its Speed Update, Google is making load time a ranking factor for mobile search results. Read on to find out which websites take longest to load and who had better hurry up with their site speed optimization if they want to hold onto their rankings.Read More -
Universal Search: Diving Deep into the Facts and Figures for Five Industries
Analysis Time to read: 5 minOur Universal Search data enables search marketers to more precisely understand which integrations appear in the Google search results for their industryRead More -
Unwrapping the Secrets of SEO: How About.com Got Its Groove Back With Domain Splitting
Analysis Time to read: 7 minEven experienced SEOs are sitting up and taking notice: Is domain splitting the new Big Thing in SEO? This is the story of about.com.Read More