Numbers are great. Data is even better. But without any analysis, you won’t gain any real understanding of what you’re looking at. At Searchmetrics, our SEO consultants, content strategists and data scientists dig deep into the data to find out what Google has been up to, and to see not only who is winning and losing in organic search, but why. SEO is all about education, which is why we study the impact of Google Updates, track Universal Search developments, and continue to push boundaries and increase precision in our analyis of ranking factors. Our analysis work gives us a platform to build on, enabling us to establish best practices that can bring predictable online success.