Analysis
Numbers are great. Data is even better. But without any analysis, you won’t gain any real understanding of what you’re looking at. At Searchmetrics, our SEO consultants, content strategists, and data scientists dig deep into the data to find out what Google is up to and to see who is winning and losing in organic search and why. SEO is all about education, which is why we study the impact of Google updates, track Universal Search developments, and continue to push boundaries and increase precision in our analysis of ranking factors. Our analysis work gives us a platform to build on, enabling us to establish best practices for bring predictable online success.
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Corona and Consumer Demand – Insights from 2020
Analysis Time to read: 14 minWe use Searchmetrics Insights data to analyse the impact of COVID-19 on demand for sporting goods. What can we learn from the trends of 2020?Read More -
December 2020 Google Core Update
Analysis Time to read: 27 minRead our analysis of the December 2020 Google Core Update – winners and losers, what you should do, industries impacted, and free advice for businesses.Read More -
Analyzing Baidu-SEO Ranking Factors for the Largest Chinese Search Engine
Analysis Time to read: 12 minA complete analysis of Baidu organic rankings reveals what SEOs need to pay attention and what is just a myth. Find out more!Read More -
US Election 2020 Trump vs. Biden: An SEO Check
Analysis Time to read: 15 minThis analysis shows how the election campaign websites of Donald Trump and challenger Joe Biden are positioned and which website is ahead in SEO.Read More -
Update: Coronavirus and Google Search – These Domains Have Grown during the Crisis
Analysis Time to read: 10 minWhich websites saw an uplift as a result of Coronavirus and subsequent lockdown measures? Take a look at our analysis in this blog post!Read More -
Gendered Keywords: How Retailers Are Changing Google Results
Analysis Time to read: 8 minAs SEO becomes more about intent and less about exactly matching the search query, keyword research has become more complicated. It is common knowledge that when you are trying to rank for a keyword that does not include gender, like shoes, you are attempting to create the best possible page that achieves the purpose of highlighting your shoes that work for everyone.Read More -
Coronavirus and Google Search: Trending Topics and Top Domains
Analysis Time to read: 25 minWe map Google’s trends to our own ranking data to reveal the websites that are leading organic search for the topics dominating this time of crisis.Read More -
Amazon vs Google: The Battle for Product Search
Analysis Time to read: 17 minIn this analysis of 10,000 SERPs, we look at which strategies Google follows in the battle for product search, and what Amazon does to fight back.Read More -
Google Shopping Experience Update Reveals 2020 Trends and Insights
Analysis Time to read: 5 minGoogle wasted no time in jumpstarting 2020 with a core algorithm and shopping experience update early in the new year. Although it’s too early to determine the core algorithm update’s full impact on the search industry, the Google Shopping update already provides some direction and insights to Google’s greater plans and goals for 2020. Let’s take a look at what the update changes and how it’ll affect the ecommerce landscape.Read More -
Boom or Bust? The Google Winners & Losers of 2019
Analysis Time to read: 16 minSearchmetrics has crunched the numbers and reveaös the top winners and losers of 2019, based on performance in the organic search results on Google.com.Read More