Anyone who considers themselves a modern marketer knows that a huge – and growing – part of modern marketing is digital marketing. In turn, a huge – and growing – component of digital marketing is content marketing. With our ‘Memos to the Modern Marketer’, we explore industry trends, scope out what the Next Big Thing in content marketing might be, and see which strategies companies are already using to grow their online business. Don’t worry if you’re just starting out or you’re still wondering whether content marketing is relevant to your business. We assure you it is – and this section of our blog will quickly help you understand why.