Category: Memo to the Modern Marketer

“Who was the actor in the Titanic?”; “What’s the weather like outside?”;“How many cups are in a quarter pound of flour?” Welcome to the age of instant answers driven by titanic algorithm changes, the increasing use of mobile voice search and the rise of smart speakers. In this week’s Memo to the Modern Marketer, we’ll provide some tips […]

Who needs little things like the $700 billion US shoppers spend over the holidays when you’re Amazon? Four months before the traditional holiday shopping season kicks off, the online retailer is aiming to bank more than $1 billion in sales now, as its annual Amazon Prime Day brings Christmas-like shopping frenzy to July. While Amazon may suck all the oxygen out of […]

A lot of work goes into creating content that wins. There are many pieces that come together to give your audience an experience that converts. It’s like a football game: content is the team, a content calendar is the playbook and a content marketing platform is the coach. One player can’t carry a whole team to the […]

As search engines take on new smarts seemingly with each passing day, consumers gain access to quality information that can presumably make our lives easier. But it leaves marketers scrambling. Major algorithmic changes can require rethinking your content strategy and endlessly working to ensure content both old and new gets found.  One way to make all these changes […]

One benefits of driving in the slow lane is you get to enjoy the scenery in a lot more detail. Anyone in the driver’s seat on the web has no such illusions. Speed and nimbleness are important keys to online success. Problem is, that racer mentality could come to a crashing halt in coming weeks […]

Quality content is king when you’re trying to get found on the internet. While you may be a word nerd who is a master at spinning the most boring of topics into a memorable treatise, it’s not going to matter if it’s not being read; you have to have a plan to get discovered. That said, one […]

Let’s face it, anyone who mentions he or she is into search engine optimization at a party is bound to get yawns or polite disinterest while expounding on the subject. Mention you work in content marketing, though, and interest increases. What most people don’t understand is that the two are increasingly becoming intertwined as modern […]

Any business owner or marketing director knows how difficult it is to get found online. Often marketing teams can become buried under the weight of planning, creating, and optimizing content for their site. Marketing teams often are unable to produce great content efficiently because they rely on disconnected tools and disjointed processes. As groups grow from […]

Just as every website needs a redesign over time to look fresh and new, a marketer’s content requires similar tune-ups. As business and customer needs evolve, and search engines tinker with their algorithms and set new rules of engagement, conducting a regular audit of your content is both necessary and required.  Our colleague Jasleen Kals […]

Most anyone with experience in content marketing has heard the adage that content marketing is a marathon, not a sprint. As humans, we love to get ahead of ourselves despite the endless slew of cliches and parables:  ‘don’t count your chickens before they hatch’; ‘Don’t try to walk before you can crawl’;  and  ‘Rome wasn’t […]

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