Category: Memo to the Modern Marketer

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Content is like pizza. Everyone says they love it, but any particular piece can vary a lot. Few want a pizza that’s gone cold by the time it’s delivered and even fewer want content that’s lost its freshness by the time it’s ready for publication. Read on to find out how to generate fresh content […]

Every new year brings a new set of challenges to content marketers. Just when you think you’ve created a solid content strategy, Google tweaks its search engine, other technology companies make countermoves, and new marketing innovations blow your best intentions to pieces. Don’t count on 2018 to be different. In the first of our new Searchmetrics […]