Category: General

With the year 2018 coming to a close, it’s time to recall the past, recap the highlights and look into the future. For this article, we have asked international industry experts to share their assessment of the latest digital marketing developments and reveal what’s on their personal wishlist for 2019. In addition, a lot of […]

December 4th, 2018 | General 1 comment

If you think emotions aren’t important when writing texts, you’re wrong: Google, Amazon, Apple and Facebook are increasingly turning to emotional, multi-dimensional communication and creating new standards in user experience. Linguistic approaches, particularly at a pragmatic level, play a key role in shaping modern digital communication. Users are looking for information, but language doesn’t just […]

October 30th, 2018 | General 3 comments

A guest article by Gidon Wagner, Wortliga.de – Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with targeted audiences. Any little slip-up can make you a member of the walking dead. For Halloween, we’re serving up a few tips […]

October 25th, 2018 | General 1 comment

Winning “Position 0” is often considered as the one of the biggest and most promising SEO achievements in 2018. Within the ever-changing landscape of Google search results, Featured Snippets take your content all the way to the top, boosting traffic and conversions and functioning as a great way to increase brand awareness. That said, it […]

August 30th, 2018 | General 1 comment
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When we analyze the state of search, we normally look at specific national markets. That’s because each country’s Google index has its own algorithm, tailored to the behavior of its users. But sometimes it’s good to zoom out and take a global perspective. The Searchmetrics SEO World Rankings show which websites dominate across national boundaries. […]

February 14th, 2018 | General No comments

SEO is an exciting marketing field because it is the point where you can engage with your customers based on their needs through search engines like Google and Bing. SEO is the art of understanding how to interpret data, the science of optimizing content based on that data, and the skill of empathy to understand […]

February 6th, 2018 | General 1 comment
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Here’s the thing about predictions: you’re only a sage if they come true. That doesn’t stop us from betting on who will win the 2018 FIFA World Cup, Oscars or Super Bowl. And it certainly doesn’t stop us from making educated guesses about what awaits us in the coming year in the world of search. […]

December 19th, 2017 | General 6 comments

Almost every search term is an implicit or explicit question. With voice search and mobile devices, it is even more important for Google to be able to identify search queries and the user intent or meaning behind them. This helps the search engine provide search results that precisely match the user’s request. In our latest Unwrapping the […]

When Google introduced Google for Jobs in late June, market watchers wondered whether yet another one of the company’s initiatives would have a major impact on the organic jobs-listing market and the likes of monster.com and glassdoor.com. In this week’s Unwrapping the Secrets of SEO, I’ll take a deeper look at Google for Jobs and […]

No doubt, many a marketer is taking vacation time to enjoy the sunshine and outdoors. For those of you feeling the heat at work from bosses who want you to come up with ideas for new content, remember everything old can be new again. In the latest installment of Unwrapping the Secrets of SEO, I’ll walk you through some […]

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