Category: General

Almost every search term is an implicit or explicit question. With voice search and mobile devices, it is even more important for Google to be able to identify search queries and the user intent or meaning behind them. This helps the search engine provide search results that precisely match the user’s request. In our latest Unwrapping the […]

Does Google, one of the world’s most dominant search engines, favor its own services online? It’s a hotly debated topic around the globe, with implications for many competitors in the world of organic search. We undertook a proprietary study into whether Google Shopping enjoys favored nation status on Google over competitors. Then we asked experts in the […]

September 28th, 2017 | Analysis, General No comments

When Google introduced Google for Jobs in late June, market watchers wondered whether yet another one of the company’s initiatives would have a major impact on the organic jobs-listing market and the likes of monster.com and glassdoor.com. In this week’s Unwrapping the Secrets of SEO, I’ll take a deeper look at Google for Jobs and […]

No doubt, many a marketer is taking vacation time to enjoy the sunshine and outdoors. For those of you feeling the heat at work from bosses who want you to come up with ideas for new content, remember everything old can be new again. In the latest installment of Unwrapping the Secrets of SEO, I’ll walk you through some […]

President Trump’s first 100 days in office is an important benchmark. The American electorate wants to see what any president has (or hasn’t) done, and whether that person has held true to the promises made on the campaign trail. In this spirit, I’m revisiting a look at the WhiteHouse.gov site’s performance to see how it […]

May 17th, 2017 | Analysis, General 2 comments

Much has been said – and will be – about Google’s mobile-first initiative. In today’s world, modern marketers surely will have to come to grips with the snack-sized love mobile users give to content versus desktop brethren who want to dine on a full meal. Another way to look at it is to compare the […]

As the world of online search increasingly gets more technical, with sophisticated algorithms and voice commands becoming an essential part of  everyone’s marketing toolkit, we in the industry must continue to remind ourselves that our core mission is to address the needs of humans who are looking for online moments that matter. Wil Reynolds, founder of Seer […]

March 21st, 2017 | General No comments
Searchmetrics Explores the Frontiers of Search

“What should I write about?”   Anyone asking this question might often have two answers. There are two opposing forces one must consider: “What’s happening in our business?” and “What truly matters to our customers?” We’re Unwrapping the Secrets of SEO this week to discuss this conundrum: What should you write about? If you Google “what […]

Location, location, location

What’s the three most important aspects of a property? Location, location and – you guessed it – location! Never has that been more true in the world of online search and content marketing. As mobile increasingly becomes the focus of Google and other search engines, the ability for consumers to find a meal, a supermarket […]

January 31st, 2017 | Analysis, General No comments

In the words of fashion icon Heidi Klum, “One day you’re in, the next day you’re out.” These words were never truer for online marketers in 2016. Faced with another year of Google updates and marked changes in strategies for succeeding online, our third-annual Searchmetrics Winners and Losers report reveals that publishers with specific editorial direction […]

January 18th, 2017 | Analysis, General 4 comments
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