Content
After SEO, content is the second essential pillar of online marketing. Many companies, even those that recognize the importance of content and content marketing, fail to navigate this complex field successfully. And we know it isn’t easy, but we at Searchmetrics are here to help. By bringing you news, trends and industry insights covering all the most relevant content marketing topics of today and tomorrow, we aim to show our readers how crucial content marketing is if they want to grow and maintain their online success. And we don’t stop there – our strategic analyses and how-to guides reveal practical measures you can take to create content your users will love.
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SEO Strategy – Voice Search and its Impact in 2021
Analysis Time to read: 11 minVoice search is on the rise and not being optimized for it in future is likely to have an impact on your ranking! Discover more about voice search and how your keyword decisions could make all the difference.Read More -
Google MUM Update: How new Google AI technology will change the face of SEO
Analysis Time to read: 13 minGoogle MUM understands content across text, videos, images, and podcasts in 75 languages! Read on to find out what this will mean for SEO in the future.Read More -
Google Product Reviews Update: Are Affiliate Publishers in for a Bumpy Ride?
Analysis Time to read: 8 minLearn about the impact of Google's April Product Reviews Update and how affiliate publishing sites need to adapt to maintain good rankings.Read More -
How to Optimize Your Homepage to Improve Search Rankings
Memo to the Modern Marketer Time to read: 13 minCheck out our top tips on how effectively optimize your homepage to improve rankings and increase traffic to your website!Read More -
Domain Splitting for Google Success: The story of About.com
Content Time to read: 8 minSplitting a platform into more topic-specific domains can result in an enormous boost in SEO visibility. All info on the Dotdash success story.Read More -
How to Write High-Performing Meta Descriptions Every Time
Content Time to read: 12 minGet our tips on how to write great meta descriptions to win in searches and drive more traffic to your content.Read More -
Digital Transformation: 8 Mistakes you Might be Making
Memo to the Modern Marketer Time to read: 13 minSome companies are having trouble executing their digital transformation correctly. In this post we explore the 7 mistakes they are doing and much more.Read More -
Content Optimization: 5 Quick Wins to Boost your Rankings!
Memo to the Modern Marketer Time to read: 16 minAre you unhappy with your SEO traffic? Even small content optimization tweaks can greatly improve your rankings and conversions. We show you how it's done.Read More -
Online Publishing: Challenges and Opportunities of Digitization
Memo to the Modern Marketer Time to read: 17 minNewspapers and publishers are facing a multitude of new challenges in the digital age. Where is the industry currently and what do publishers need to prepare for in the future?Read More -
Case Study: How a Marketing Agency Optimized their Website with Searchmetrics
Memo to the Modern Marketer Time to read: 17 minIn this case study we show you how StrategyBeam, a digital marketing agency in Florida, optimized their content on 41 landing pages on the website and how they turned that better-ranking content into new leads.Read More