Anyone who considers themselves a modern marketer knows that a major part of modern marketing is digital marketing. In turn, a huge and growing component of digital marketing is content marketing. With our “Memo to the Modern Marketer” series, we explore industry trends and scope out the Next Big Thing in content marketing and share the strategies companies are using to grow their online business. Don’t worry if you’re just starting out or you’re still wondering whether content marketing is relevant to your business. We assure you it is, and this blog will quickly help you understand why.
In this case study we show you how StrategyBeam, a digital marketing agency in Florida, optimized their content on 41 landing pages on the website and how they turned that better-ranking content into new leads.