Category: Analysis

Let me give you a hypothetical situation. Let’s say you become an in-house Head of SEO in Facebook Inc. You need to increase traffic. Quick! With Searchmetrics your strategy could be quick, obvious and successful. You would firstly check on what keywords facebook.com does already rank. Let’s check how Facebook.com performs in Google.co.uk: http://suite.searchmetrics.com/en/essentials?url=facebook.com&cc=GB What […]

September 18th, 2012 | Analysis, General 3 comments

And finally, the big day has arrived. After a long battle between the marketing teams from 32 franchises, we will get a champion. To make it this far these savvy internet marketing mavens had to be strong in search presence (great rankings, and lots of ’em). They needed to align their social media marketing with […]

September 12th, 2012 | Analysis, Test-Reports 2 comments

WAIT; if you haven’t already, please go read PART I to understand the metrics we’ve used and see the regular season standings!   If you’ve been with us for the entire ride, you likely know what it took to win in the AFC search visibility crown. If any of these teams have aspirations of getting […]

September 11th, 2012 | Analysis, Test-Reports No comments

WAIT; if you haven’t already, please go read PART I to understand the metrics we’ve used and see the regular season standings! Welcome back again my search geeking, pig skin loving friend! It’s time to have a look at how the Conference playoffs worked out. For those of you that were with us last time, […]

September 11th, 2012 | Analysis, Test-Reports 1 comment

Well sports fans, it’s time for another season on the grid-iron. When the hardened fans and bandwagon jumpers alike don their colors for battle. While the ultimate prize won’t be snatched up for many months, we thought it would be a fun exercise to see who’d triumph in the more important venue; Search Visibility. Over […]

September 10th, 2012 | Analysis, Test-Reports 2 comments

One of the first things you should do when you get a new client with an established SEO program is do competition research and a content audit so you can plan a cohesive strategy. Correctly identifying the true competitors in your search query spaces is important because they often provide good indicators of what type […]

August 30th, 2012 | Analysis 2 comments

It’s that dreaded scenario; you get up one morning and realize that something changed. Sales are down, traffic is dead, your website is having issues. But what is it? That’s often the hardest part. Today we’re going to look at how one diagnoses a known problem such as the Google Penguin updates, from less established […]

August 24th, 2012 | Analysis 9 comments

Essentials Keyword Research does exactly what you would expect a keyword research tool to do. However, you should never underestimate the hidden power of this tool. Essentials Keyword Research can help you to identify Universal Search Integrations for your selected keywords using the unique technology of our Searchmetrics bot. Just take a look at the […]

August 6th, 2012 | Analysis 2 comments

The biggest unknown in SEO is always the algorithm. Many myths and rumors surround the “what” and “how” of Google results. Although SEO experts won’t be able to know the specific algorithm used, by examining the data you can figure out how best to influence results. At Searchmetrics, we continually aggregate billions of data points […]

June 7th, 2012 | Analysis 87 comments

Google, by way of Matt Cutts, announced some weeks ago that a special SEO over optimization update will come. Now it’s live with its first iteration. Yesterday evening Google also published the article “Another step to reward high-quality sites” with some more insights into the update. Interesting stuff that every SEO should read.  The official […]

April 25th, 2012 | Analysis 204 comments