Category: Analysis

Well sports fans, it’s time for another season on the grid-iron. When the hardened fans and bandwagon jumpers alike don their colors for battle. While the ultimate prize won’t be snatched up for many months, we thought it would be a fun exercise to see who’d triumph in the more important venue; Search Visibility. Over […]

September 10th, 2012 | Analysis, Test-Reports 2 comments

One of the first things you should do when you get a new client with an established SEO program is do competition research and a content audit so you can plan a cohesive strategy. Correctly identifying the true competitors in your search query spaces is important because they often provide good indicators of what type […]

August 30th, 2012 | Analysis 2 comments

It’s that dreaded scenario; you get up one morning and realize that something changed. Sales are down, traffic is dead, your website is having issues. But what is it? That’s often the hardest part. Today we’re going to look at how one diagnoses a known problem such as the Google Penguin updates, from less established […]

August 24th, 2012 | Analysis 9 comments

Essentials Keyword Research does exactly what you would expect a keyword research tool to do. However, you should never underestimate the hidden power of this tool. Essentials Keyword Research can help you to identify Universal Search Integrations for your selected keywords using the unique technology of our Searchmetrics bot. Just take a look at the […]

August 6th, 2012 | Analysis 2 comments

The biggest unknown in SEO is always the algorithm. Many myths and rumors surround the “what” and “how” of Google results. Although SEO experts won’t be able to know the specific algorithm used, by examining the data you can figure out how best to influence results. At Searchmetrics, we continually aggregate billions of data points […]

June 7th, 2012 | Analysis 87 comments

Google, by way of Matt Cutts, announced some weeks ago that a special SEO over optimization update will come. Now it’s live with its first iteration. Yesterday evening Google also published the article “Another step to reward high-quality sites” with some more insights into the update. Interesting stuff that every SEO should read.  The official […]

April 25th, 2012 | Analysis 204 comments

Everyone in the SEO space has been talking about the way Google handles authors and links. In the future, content could be evaluated by using the author as a ranking factor.  SEOmoz published an interesting article recently focused on how the relationship between the social graph and real links from known, trusted authors could give […]

April 23rd, 2012 | Analysis 75 comments

Universal Search optimization generally promises high traffic potential. However, much of the essential data covering the frequency and distribution of OneBoxes is scarce or nonexistent.  With that in mind, I would like to look at the figures for Germany, Austria and the USA as well as offer a few optimization tips for hosting videos with […]

January 17th, 2012 | Analysis 4 comments
media-pro-integration

Fact check: How many news results are there in a news onebox? Do shopping oneboxes also appear on the second page of Google search results? And how often do sitelinks appear? As you know, at Searchmetrics we like to dig deep into the data, and from the depths this week we have brought out two […]

November 29th, 2011 | Analysis, General 2 comments
Four different job directories on Spiegel Online subdomains

Searchmetrics Essentials lets you dissect subdomains even more precisely and effectively. Right from the start, you can now choose to display the visibility of directories and subdomains, as well as that of domains Now, for the first time, you can analyze subdomain comparisons, while continuing to utilize the tips and tools that you have come […]

November 23rd, 2011 | Analysis, General No comments