Category: Analysis

Graph Visibility: Adapt or Die

For the last few weeks Dave and I have been talking about a way of changing the way SEO’s look at link building. If you haven’t noticed most of the posts on SEO in 2013 discuss how the role of links (Linkgraph) and social (the Socialgraph) in Search Engine Algorithms is changing what SEO’s need […]

January 22nd, 2013 | Analysis 14 comments
Google and sentiment analysis

Last week we looked at how Google might look at and use the social graph in search and advertising. People are indeed an ever growing source of signals that can be mined. That’s fairly obvious. Another area that this could connect of course is in reviews, or more specifically, sentiment. How might a search engine […]

January 17th, 2013 | Analysis, General 15 comments

Today I have just discovered an article which is a perfect example of how not to interpret data. It’s really misleading so I decided to write a short answer. So here is the original article. “Groupon is Big Loser in UK Penguin 3 Update” And here are my responses. “[…]LinkResearchTools report shows that Groupon has […]

January 3rd, 2013 | Analysis 5 comments

SERP Out is a term that I use to describe how I approach ranking a term, choosing a term to target for optimization and the content and promotion you will do to move the page up the rankings. Of course you use tools to choose the keyword space/SERP but you should go to the SERP […]

November 29th, 2012 | Analysis No comments

This morning my friend contacted me via Skype to ask if I knew of any problems with SearchMetrics. SearchMetrics and problems? This is something that has never happened before. So I asked him more about the problems. He answered that there has probably been a calculation error in recent weekly visibility updates. There was a […]

November 9th, 2012 | Analysis, General 5 comments
Search Metrics SEO Visibility

One of the easiest ways to enter a query space or SERP is to identify what Universal Search news, video, images, shopping and maps/Local verticals are in, or better still, have been in the search results. Identifying past instances that the query space included a Universal Search vertical but currently isn’t currently including the vertical […]

November 6th, 2012 | Analysis No comments

Let me give you a hypothetical situation. Let’s say you become an in-house Head of SEO in Facebook Inc. You need to increase traffic. Quick! With Searchmetrics your strategy could be quick, obvious and successful. You would firstly check on what keywords facebook.com does already rank. Let’s check how Facebook.com performs in Google.co.uk: http://suite.searchmetrics.com/en/essentials?url=facebook.com&cc=GB What […]

September 18th, 2012 | Analysis, General 3 comments

And finally, the big day has arrived. After a long battle between the marketing teams from 32 franchises, we will get a champion. To make it this far these savvy internet marketing mavens had to be strong in search presence (great rankings, and lots of ’em). They needed to align their social media marketing with […]

September 12th, 2012 | Analysis, Test-Reports 2 comments

WAIT; if you haven’t already, please go read PART I to understand the metrics we’ve used and see the regular season standings!   If you’ve been with us for the entire ride, you likely know what it took to win in the AFC search visibility crown. If any of these teams have aspirations of getting […]

September 11th, 2012 | Analysis, Test-Reports No comments

WAIT; if you haven’t already, please go read PART I to understand the metrics we’ve used and see the regular season standings! Welcome back again my search geeking, pig skin loving friend! It’s time to have a look at how the Conference playoffs worked out. For those of you that were with us last time, […]

September 11th, 2012 | Analysis, Test-Reports 1 comment