Category: Analysis

Author: Marcus Tober The Google Panda update did not stop at Switzerland and to fully assess the impact on the DACH region, this summary (following Panda in Germany and Panda in Austria) examines the Swiss winners and losers. As a side note, the keyword set taken into consideration included not only German but French and […]

August 22nd, 2011 | Analysis 4 comments

Author: Marcus Tober In Italy and Spain too, low-quality content has not been spared by the Google Panda update.  After already announcing the winners and losers in the USA, UK, Germany, France and Austria, the lists for two other major European countries are now available. Just as before, on the basis of absolute and percentage […]

August 22nd, 2011 | Analysis 31 comments

Author: Marcus Tober The Panda Update continues to hold European SEOs in suspense. Having already discussed the data from Panda in Germany and Panda in France , we wanted to show you what sites were affected by the rollout of the Google Panda Update in Austria. Once more, we have calculated the winners and losers in absolute […]

August 19th, 2011 | Analysis No comments

Author: Marcus Tober Having considered the German winners and losers, here is an analysis of which French sites have incurred visibility gains and losses from Google’s Panda Update. In France, the update seems to have affected a similar group as in Germany, the USA and England, but there are still a few surprises you might not […]

August 17th, 2011 | Analysis 16 comments

Big losers but only small winners: this odd imbalance is always the most striking thing about the Panda Update movers & shakers lists from the USA, UK, and now, Germany. There is a dramatic loss of visibility – up to 99% – but the winners have only enjoyed modest gains. How can this be? The […]

August 16th, 2011 | Analysis 7 comments

Author: Marcus Tober Google finally updated the German index yesterday. They communicated in their German and English  Google-Webmaster-Central Blog that the changes are now in place for every language except Japanese, Chinese and Korean. As expected, the algorithm change was aimed mainly to article directories, content aggregators and people search engines. But the panda is still up to its reputation to provide surprises. What made it challenging for us is the […]

August 13th, 2011 | Analysis 22 comments

Today, I’m writing about Universal Search. I can’t shake the feeling that Google is strongly pushing the news, images, video and shopping integrations in its ‘normal’ search. At the moment, these snippets seem kind of, well, ‘understated’. To the naked eye, there is little to distinguish them from the organic index, at least with the […]

August 8th, 2011 | Analysis 11 comments

Ever since the introduction of the Panda Update, affected publishers have been scrambling to recover rankings and search traffic. One of the most outspoken publishers is the content farm, which lost 80% of its visibility in Google US search results in the initial rollout of Panda. Their CEO dealt with the situation aggressively, publically […]

July 15th, 2011 | Analysis, Onpage 9 comments

For two weeks now, Google Instant has been open for non-logged in users,  meaning that it is now widely available  in Germany. How has this affected search behavior and what should search marketers be expecting? A few facts and figures, partly following from the Google Instant American launch in January this year. What does Google […]

June 14th, 2011 | Analysis, General 5 comments

Two months ago the New York Times published an article with the headline “The Dirty Little Secrets of Search“. They where able to prove that US department store J.C.Penney used excessive linkbuilding practices on its online store, violating Google’s Web master rules. Google reacted immediately and many of J.C.Penney’s keywords lost their rankings in Google’s […]

May 18th, 2011 | Analysis 20 comments
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