Category: Analysis

Big losers but only small winners: this odd imbalance is always the most striking thing about the Panda Update movers & shakers lists from the USA, UK, and now, Germany. There is a dramatic loss of visibility – up to 99% – but the winners have only enjoyed modest gains. How can this be? The […]

August 16th, 2011 | Analysis 7 comments

Author: Marcus Tober Google finally updated the German index yesterday. They communicated in their German and English  Google-Webmaster-Central Blog that the changes are now in place for every language except Japanese, Chinese and Korean. As expected, the algorithm change was aimed mainly to article directories, content aggregators and people search engines. But the panda is still up to its reputation to provide surprises. What made it challenging for us is the […]

August 13th, 2011 | Analysis 22 comments

Today, I’m writing about Universal Search. I can’t shake the feeling that Google is strongly pushing the news, images, video and shopping integrations in its ‘normal’ search. At the moment, these snippets seem kind of, well, ‘understated’. To the naked eye, there is little to distinguish them from the organic index, at least with the […]

August 8th, 2011 | Analysis 11 comments

Ever since the introduction of the Panda Update, affected publishers have been scrambling to recover rankings and search traffic. One of the most outspoken publishers is the content farm hubpages.com, which lost 80% of its visibility in Google US search results in the initial rollout of Panda. Their CEO dealt with the situation aggressively, publically […]

July 15th, 2011 | Analysis, Onpage 9 comments

For two weeks now, Google Instant has been open for non-logged in users,  meaning that it is now widely available  in Germany. How has this affected search behavior and what should search marketers be expecting? A few facts and figures, partly following from the Google Instant American launch in January this year. What does Google […]

June 14th, 2011 | Analysis, General 5 comments

Two months ago the New York Times published an article with the headline “The Dirty Little Secrets of Search“. They where able to prove that US department store J.C.Penney used excessive linkbuilding practices on its online store, violating Google’s Web master rules. Google reacted immediately and many of J.C.Penney’s keywords lost their rankings in Google’s […]

May 18th, 2011 | Analysis 20 comments

There’s been a fair bit of interest in the analysis we posted last week about Google’s global English language roll out of the Panda algorithm update and we wanted to clarify some things about how we arrived at the data and what it means. This post should help explain why our analysis found that some […]

April 18th, 2011 | Analysis 11 comments

  By Marcus Tober As you’ve probably read somewhere recently (or maybe you were impacted by directly),  Google released the “Panda Update” – labelled the “Farmer Update” Thursday February 24. Thanks to our leading SEO analytics software, the Searchmetrics Suite, we were able to show which websites were both negatively and positively impacted by this […]

April 12th, 2011 | Analysis, General 223 comments

The dust has settled – but we still don’t know for sure how it all got stirred up in the first place. I’m referring of course to the Farmer Update that Google prefers to call the ‘Panda Update’. A few hundred US sites caught it hard at the end of February – and now we’re […]

April 5th, 2011 | Analysis, General No comments

By Marcus Tober In a major update Google changed its algorithm last Thursday to tune down content-farms. Nearly 12% of all search results on google.com were affected. One thing is almost certain: this was an algorithmic update! Here at Searchmetrics we gather a lot of data from the Web. Over 55 million domains and 25 […]

March 3rd, 2011 | Analysis 86 comments
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