Category: Analysis

Everyone in the SEO space has been talking about the way Google handles authors and links. In the future, content could be evaluated by using the author as a ranking factor.  SEOmoz published an interesting article recently focused on how the relationship between the social graph and real links from known, trusted authors could give […]

April 23rd, 2012 | Analysis 75 comments

Universal Search optimization generally promises high traffic potential. However, much of the essential data covering the frequency and distribution of OneBoxes is scarce or nonexistent.  With that in mind, I would like to look at the figures for Germany, Austria and the USA as well as offer a few optimization tips for hosting videos with […]

January 17th, 2012 | Analysis 4 comments

Fact check: How many news results are there in a news onebox? Do shopping oneboxes also appear on the second page of Google search results? And how often do sitelinks appear? As you know, at Searchmetrics we like to dig deep into the data, and from the depths this week we have brought out two […]

November 29th, 2011 | Analysis, General 2 comments
Four different job directories on Spiegel Online subdomains

Searchmetrics Essentials lets you dissect subdomains even more precisely and effectively. Right from the start, you can now choose to display the visibility of directories and subdomains, as well as that of domains Now, for the first time, you can analyze subdomain comparisons, while continuing to utilize the tips and tools that you have come […]

November 23rd, 2011 | Analysis, General No comments

Again universal search: It has been some months, since we had a look at the development of the Universal Search integrations in the SERPs. We now have new numbers from the search metrics datapool, so let’s have a closer look. Has the upper limit been reached? Let’s look first of all at the overview of […]

November 16th, 2011 | Analysis, General 3 comments

Yesterday Amit Singhal ( from Google confirmed a new bigger Google Index update. The impact on all the searches is approximately 35%, which is as measured by the number of searches every day really a lot. As opposed to the Panda update it has an impact of nearly the double amount of searches! You can […]

November 6th, 2011 | Analysis 68 comments

As soon as it’s cold enough outside that chocolate gingerbread cookies won’t melt, they start turning up in supermarkets by the truckload. And now, we’re here – Christmas is just around the corner. Well… not quite. But Santa will be here in less than three months, which leads me to ask, “is everything prepared for […]

October 12th, 2011 | Analysis No comments

For a short while Google moved its Panda Focus onto the rest of the world and away from the USA. But now it’s gone back to where it all started. And it seems like rather a big update – cause we’ve found some quite some surprising changes in the new Google Panda 2.5 update. Here […]

October 1st, 2011 | Analysis, Essentials 104 comments

Anyone practicing SEO professionally will quickly identify repetitive tasks and look for someone to take care of them. After all, painstakingly counting peas takes away from the actual, creative optimization work. But this “someone” doesn’t have to be an employee; in many cases it turns out to be the Searchmetrics Suite software. This software not […]

August 29th, 2011 | Analysis, General 4 comments

Despite what some may think, SEO is hard manual labor rather than simple magic,  and proper preparation and follow-up assessment are an important part of professional Google optimization work. Today’s enterprise SEOs see themselves more as project managers than independent artists, and rely on detailed data and figures rather than tea-leaf fortune telling. In this […]

August 23rd, 2011 | Analysis, General 2 comments
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