Category: Analysis

Again universal search: It has been some months, since we had a look at the development of the Universal Search integrations in the SERPs. We now have new numbers from the search metrics datapool, so let’s have a closer look. Has the upper limit been reached? Let’s look first of all at the overview of […]

November 16th, 2011 | Analysis, General 3 comments

Yesterday Amit Singhal ( from Google confirmed a new bigger Google Index update. The impact on all the searches is approximately 35%, which is as measured by the number of searches every day really a lot. As opposed to the Panda update it has an impact of nearly the double amount of searches! You can […]

November 6th, 2011 | Analysis 68 comments

As soon as it’s cold enough outside that chocolate gingerbread cookies won’t melt, they start turning up in supermarkets by the truckload. And now, we’re here – Christmas is just around the corner. Well… not quite. But Santa will be here in less than three months, which leads me to ask, “is everything prepared for […]

October 12th, 2011 | Analysis No comments

For a short while Google moved its Panda Focus onto the rest of the world and away from the USA. But now it’s gone back to where it all started. And it seems like rather a big update – cause we’ve found some quite some surprising changes in the new Google Panda 2.5 update. Here […]

October 1st, 2011 | Analysis, Essentials 104 comments

Anyone practicing SEO professionally will quickly identify repetitive tasks and look for someone to take care of them. After all, painstakingly counting peas takes away from the actual, creative optimization work. But this “someone” doesn’t have to be an employee; in many cases it turns out to be the Searchmetrics Suite software. This software not […]

August 29th, 2011 | Analysis, General 4 comments

Despite what some may think, SEO is hard manual labor rather than simple magic,  and proper preparation and follow-up assessment are an important part of professional Google optimization work. Today’s enterprise SEOs see themselves more as project managers than independent artists, and rely on detailed data and figures rather than tea-leaf fortune telling. In this […]

August 23rd, 2011 | Analysis, General 2 comments

Author: Marcus Tober The Google Panda update did not stop at Switzerland and to fully assess the impact on the DACH region, this summary (following Panda in Germany and Panda in Austria) examines the Swiss winners and losers. As a side note, the keyword set taken into consideration included not only German but French and […]

August 22nd, 2011 | Analysis 4 comments

Author: Marcus Tober In Italy and Spain too, low-quality content has not been spared by the Google Panda update.  After already announcing the winners and losers in the USA, UK, Germany, France and Austria, the lists for two other major European countries are now available. Just as before, on the basis of absolute and percentage […]

August 22nd, 2011 | Analysis 31 comments

Author: Marcus Tober The Panda Update continues to hold European SEOs in suspense. Having already discussed the data from Panda in Germany and Panda in France , we wanted to show you what sites were affected by the rollout of the Google Panda Update in Austria. Once more, we have calculated the winners and losers in absolute […]

August 19th, 2011 | Analysis No comments

Author: Marcus Tober Having considered the German winners and losers, here is an analysis of which French sites have incurred visibility gains and losses from Google’s Panda Update. In France, the update seems to have affected a similar group as in Germany, the USA and England, but there are still a few surprises you might not […]

August 17th, 2011 | Analysis 16 comments
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