Category: Analysis

President Trump’s first 100 days in office is an important benchmark. The American electorate wants to see what any president has (or hasn’t) done, and whether that person has held true to the promises made on the campaign trail. In this spirit, I’m revisiting a look at the WhiteHouse.gov site’s performance to see how it […]

May 17th, 2017 | Analysis, General No comments

With college spring break and the summer vacation travel season just around the corner, we at Searchmetrics thought now would be a good time to compare just who’s ranking for visibility in both paid and organic desktop search. According to Searchmetrics data for the first 13 weeks of this year, travel, search and entertainment not […]

April 10th, 2017 | Analysis 1 comment

Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying to South America, people believe it because of the broadcaster’s strong reputation for credibility. April Fool’s jokes are themselves a tool to add percentage points to a corporation’s reputation as likeable, friendly and […]

March 30th, 2017 | Analysis 1 comment
Research-Cloud-China

In my last blog post, I looked at the top players in the Baidu SERPs. Today, I would like to take a closer look at the search results page itself. In what ways is it similar to the Google search results page we know and love? There are some obvious similarities. Just like on Google, […]

March 23rd, 2017 | Analysis, SEO News 2 comments

Website relaunches and migrations are complex and risky SEO operations. If not done correctly, companies can significantly impact their site’s performance and rankings. In extreme cases, it’s possible to take an entire site offline and forfeit all previous brand equity in the search results. For a good illustration of the peril, look no further than […]

March 7th, 2017 | Analysis No comments

Here we go again! For those who’ve missed it, the last few weeks have been a bit rocky for online marketers’ visibility stats – peaking toward the end of last week (CW 6/2017). There’s been lots of speculation that the culprit is the rollout of Google’s “mobile-first” index. One theory making the rounds is that […]

February 15th, 2017 | Analysis 32 comments

No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus their energy? Which content can […]

February 9th, 2017 | Analysis 3 comments

“Will you be my Valentine?” The heart may want what it wants, but how we choose to demonstrate love (or lust) for a significant other isn’t universal on Valentine’s Day. As people load up Cupid’s arrow, I decided to take a gander through our massive search database to see if I could suss out any differences in approach […]

February 7th, 2017 | Analysis No comments
Location, location, location

What’s the three most important aspects of a property? Location, location and – you guessed it – location! Never has that been more true in the world of online search and content marketing. As mobile increasingly becomes the focus of Google and other search engines, the ability for consumers to find a meal, a supermarket […]

January 31st, 2017 | Analysis, General No comments

In the words of fashion icon Heidi Klum, “One day you’re in, the next day you’re out.” These words were never truer for online marketers in 2016. Faced with another year of Google updates and marked changes in strategies for succeeding online, our third-annual Searchmetrics Winners and Losers report reveals that publishers with specific editorial direction […]

January 18th, 2017 | Analysis, General 3 comments
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