Category: Analysis

This year, we’ve been talking a lot about niche ranking factors, with Searchmetrics Founder, Marcus Tober, holding talks at numerous SEO conferences, and our whitepaper in October examining in detail this new way of analyzing Google ranking data by focusing on specific topical niches. Following on from our webinar, “Into the Niche and Beyond”, this […]

December 13th, 2018 | Analysis No comments
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Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these […]

December 5th, 2018 | Analysis No comments

The holiday season sees marketing departments everywhere investing heavily in paid advertising, both on- and offline, as they compete for shoppers’ attention. However, as finding the perfect gift usually means doing a lot of online research, prominence in organic search in December is essential for retailers looking to make a success of their holiday season. […]

November 22nd, 2018 | Analysis 3 comments

The German Q&A platform, gutefrage (www.gutefrage.net), has one of the biggest online audiences in Germany – and yet in the past it has often featured in the loser lists following Google Updates. In this success story, Melanie Ruf, Head of SEO at gutefrage.net, explains how the platform implemented an SEO strategy that helped it to […]

October 22nd, 2018 | Analysis 2 comments
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A few times a year Google acknowledges it’s at it again – rolling out a broad “core algorithm update” that sends some SEOs into panic mode – racing to check whether their company’s visibility is affected. On Aug. 1, it happened again. The search giant confirmed via Twitter that a core update had begun. We took a […]

August 7th, 2018 | Analysis 3 comments
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Appearing above the regular organic search results and other Universal Search elements, Featured Snippets are a great way of generating additional traffic for your website. With the right keyword targeting and the know-how to carry out the required technical optimization, you stand a great chance of occupying this highly visible piece of online real estate. […]

July 31st, 2018 | Analysis 4 comments
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Google is getting fast and furious since 9th of July: Your future may depend on how fast your URLs load on mobile devices, now that the process is one of the company’s ranking factors. This means that pages that load slowly on mobile devices can expect to lose mobile rankings to websites that load more […]

July 10th, 2018 | Analysis 1 comment
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Our whitepaper on Universal Search 2018, published earlier this year, established benchmark values for ten of the most important types of universal search integrations, including direct answers, images and videos, news and knowledge graphs. Now we have gone deeper into the data – and have analyzed results for five specific industries. This enables search marketers to […]

June 19th, 2018 | Analysis 2 comments
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Even experienced SEOs are sitting up and taking notice: Is domain splitting the new big thing in SEO? The story of the erstwhile web behemoth about.com is sending shockwaves through the search industry. The portal is splitting itself into new, highly-specific websites – and with astonishing success. In this Unwrapping the Secrets of SEO, we […]

May 23rd, 2018 | Analysis 3 comments
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8 pints in a gallon, 14 pounds in a stone and 10 organic results on the Google SERP. That’s how it used to be: 10 organic results, each with meta description, title and link. Weights and measures haven’t changed much lately but how many organic search results do we have today? Searchmetrics’ new Universal Search […]

March 20th, 2018 | Analysis No comments
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