Category: Analysis

Core Update Title

A few times a year Google acknowledges it’s at it again – rolling out a broad “core algorithm update” that sends some SEOs into panic mode – racing to check whether their company’s visibility is affected. On Aug. 1, it happened again. The search giant confirmed via Twitter that a core update had begun. We took a […]

August 7th, 2018 | Analysis No comments
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Appearing above the regular organic search results and other Universal Search elements, Featured Snippets are a great way of generating additional traffic for your website. With the right keyword targeting and the know-how to carry out the required technical optimization, you stand a great chance of occupying this highly visible piece of online real estate. […]

July 31st, 2018 | Analysis 4 comments
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Google is getting fast and furious since 9th of July: Your future may depend on how fast your URLs load on mobile devices, now that the process is one of the company’s ranking factors. This means that pages that load slowly on mobile devices can expect to lose mobile rankings to websites that load more […]

July 10th, 2018 | Analysis 1 comment
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Our whitepaper on Universal Search 2018, published earlier this year, established benchmark values for ten of the most important types of universal search integrations, including direct answers, images and videos, news and knowledge graphs. Now we have gone deeper into the data – and have analyzed results for five specific industries. This enables search marketers to […]

June 19th, 2018 | Analysis 2 comments
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Even experienced SEOs are sitting up and taking notice: Is domain splitting the new big thing in SEO? The story of the erstwhile web behemoth about.com is sending shockwaves through the search industry. The portal is splitting itself into new, highly-specific websites – and with astonishing success. In this Unwrapping the Secrets of SEO, we […]

May 23rd, 2018 | Analysis 2 comments
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8 pints in a gallon, 14 pounds in a stone and 10 organic results on the Google SERP. That’s how it used to be: 10 organic results, each with meta description, title and link. Weights and measures haven’t changed much lately but how many organic search results do we have today? Searchmetrics’ new Universal Search […]

March 20th, 2018 | Analysis No comments

It’s madness to predict a giant tourney outcome based on the numbers, right? Well, here at Searchmetrics, we’re all a little mad about March Madness. The betting pools have been filled, the brackets carefully (and not so carefully) chosen – and all that’s left now is the play. I partnered with our in-house data analyst, […]

March 16th, 2018 | Analysis No comments

In case anyone missed the memo, Google has proclaimed that mobile is where it’s at these days. As it begins implementing its Mobile-First strategy, one of the increasingly key Google initiatives marketers will need to understand is its Accelerated Mobile Pages (AMP) option. At Searchmetrics, we’re introducing a new blog feature called Pulse, which will offer details and […]

February 22nd, 2018 | Analysis 2 comments
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In September 2017, Google responded to the European Commission’s allegations of market manipulation by implementing major changes to its shopping service. But how much has Google Shopping really opened up the market? Following up on our analysis of Google Shopping and its competitors from before these changes, this report analyzes the new-look Google Shopping in […]

January 29th, 2018 | Analysis 12 comments
Google Winner und Loser 2017

What do Netflix, ebates.com and thesun.co.uk have in common? They’re among the top 100 domains that enjoyed rich rewards in 2017. Which domains took the biggest hits in search Visibility? Searchmetrics in our annual Google Winners & Losers study dived into our data to uncover the top 100 winners and the biggest losers, analyzing their […]

January 22nd, 2018 | Analysis 51 comments
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