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1753017530

Building SEO Feedback Loops – Cassie Dell // Searchmetrics

GUESTS & RESOURCES

Episode Overview:

Join host Ben as he concludes SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to talk about SEO campaign feedback loops. Together they review what you can learn from your campaigns and how to communicate meaningful findings with other teams.

Assigning a confidence grade to the data you receive and review shows other teams how conclusive acquired data is. When assigning a grade ask yourself, “Did we accomplish our goals with our content?” And, “Did we follow technical best practices along the way?” These methods will help you determine exactly how effectively you executed your campaign.

Creating an SEO feedback loop is a vital process for learning your business, setting a strategy, implementing it, evaluating and knowing when to pivot. Understanding the context of your data and knowing how to communicate successes and needed improvements are critical to keeping SEO efforts from being siloed.

Other teams like social and PR will better understand how their goals align with yours and improve cross-functional relationships. Managing resources becomes easier and increases opportunities for more funding to launch high impact campaigns.

Tagged:
Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Director of Enterprise Services, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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