Authors of the Searchmetrics Blog

Marcus Tober

marcus-toberMarcus Tober is the founder and CTO of Searchmetrics.

Tober studied computer science in Berlin, during which time he developed the well-known SEO platform in 2005. At the same time, he built the largest online greeting cards platform in Germany that attracted millions of visitors each month. His passion for SEO led Tober to sell Ecards and more GmbH in 2008-to the largest European company builder Rocket Internet-in order to focus on building out the Enterprise SEO platform Searchmetrics.

Today, Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic traffic and revenue.

Articles from Marcus Tober.

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Jordan Koene

jordan-koeneJordan Koene is Chief Evangelist for Searchmetrics. He leads the growth of the Professional Services group which provides customers ongoing and custom solutions for using Searchmetrics data.

Previously, Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay content to improve user experience and natural search traffic. In this role, he lead development of millions of content improvements for the organization. Along with advancing eBay’s content, Jordan produced numerous well-covered viral stories using eBay data.

Prior to eBay, he worked at various e-commerce and tech start-ups. Jordan has grown and managed different Internet marketing teams and has a strong background in SEO and social media.

Articles from Jordan Koene.

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Daniel Furch

img007Daniel Furch is Director Marketing EMEA at Searchmetrics.

Subsequent to his studies at Humboldt University of Berlin, he has worked as a project manager for a real estate start up. Daniel joined the company in 2010 and now leads the regional EMEA marketing team. In his prior role as Head of Content Marketing, he has been responsible for research, data analyses, studies and content.

As Director Marketing EMEA, Daniel is concerned with both the strategic conception and the execution of digital marketing campaigs in the EMEA region. He is also responsible for the internal and external communication of all marketing-related activities.

Being (not a data nerd but) a data-driven enthusiast, he blogs about analyses of search, content, social and/or PPC data to draw conclusions on market trends for (content) marketing purposes.

Articles from Daniel Furch.

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Helen Shaughnessy

helen-shaughnessyHelen Shaughnessy is passionate about great products.

Her career experience spans design engineering, product management and product marketing for both large enterprises and small start ups. She currently creates great products at Searchmetrics as Director of Product Marketing for the US.

Helen works closely with customers and prospects to solve their SEO, SEM, and content problems. Outside of work, she stays true to her mechanical engineering roots serving as a mentor at start-up incubator Highway1 and as a coach at Stanford’s

Articles from Helen Shaughnessy.

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Sebastien Edgar

Sebastien_BWSebastien helps Fortune 500 companies better optimize their web presence as an in-house SEO Specialist at Searchmetrics. With experiences leading SEO efforts for brands abroad (e.g. and helping Silicon Valley startups kick start their search efforts, he loves digging into analytics data hands-on to interpret and shape the story it tells.

Originally born overseas, Sebastien has lived in many places around Europe and the US, including Paris, Munich, Basel, and even Akron, Ohio. Now based on San Francisco, he’s deeply entrenched in the search community, and enjoys testing out the latest and greatest methods in search analytics and optimization to bring new data-driven insights and results to his clientele.     

Aside from dreaming about SEO, Sebastien loves playing tennis and lusting over classic cars.

Articles from Sebastien Edgar.

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Jan Grundmann

Jan GrundmannJan Grundmann is Content Marketing Manager at Searchmetrics and joined the company in February 2015. He writes studies and whitepapers on search- and content optimization. Furthermore, he blogs about new product features, Google Updates and analyzes fresh data from our Suite.

Before starting at Searchmetrics, Jan has been Editor-in-chief at the Leipzig-based news platform In addition to journalistic expertise, he is equipped with experience in SEO and Content Marketing.

Articles from Jan Grundmann.

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Stephen Bench-Capon

Stephen Bench-CaponStephen has been working as Content Marketing Manager at Searchmetrics’ Berlin office since October 2016. He mainly works on the development of English-language content, such as studies, posts on this blog and presentations, as well as being the in-house Englishman for anyone who needs an idiom at short notice.

Stephen moved to Berlin in 2009 after his studies in England and has so far gained various writing experience working for different organizations, including newspaper offices, an NGO and a communication agency.

When he’s not writing, Stephen spends his free time attempting to either play darts or build dart-related Excel spreadsheets.

Articles from Stephen Bench-Capon.