Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.
Questions like "Is one ranking factor stronger than another?" is often asked by SEOs. In a study conducted by Kyle Roof, he discusses the about insights gained from over 400 on-page SEO experiments. On-page SEO components play a key role in rankings.