Tyson Stockton

Examining how SEO impacts earnings per share requires delving into paid search to obtain a big picture view of the intricate relationship between EPS and SEO. Join host Ben as he continues SEO and EPS week speaking with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about their SEO/EPS study. As they review their study, they take a deeper look at how paid visibility impacts EPS.

A common question SEO experts are seeking the answer to is “What is the correlation between earnings per share and SEO?” The Searchmetrics’ team conducted a study to answer just that, and found intriguing results. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about their findings and how it impacts SEO.

As coronavirus cases surge throughout the U.S., state governments are rolling back reopening plans and the likelihood of reinstating shelter in place orders are increasing. With another SIP looming, it’s crucial for businesses to take the right steps now to ensure their operations remain uninterrupted. Join host Ben as he speaks with Searchmetrics’ Vice President of Services Tyson Stockton about how to best prepare for another potential shelter in place order.

A technically optimized website is only half the battle when it comes to securing the top spot on Google. You also need the reputation to back it up. Join host Ben as he speaks with iPullRank Founder and Managing Director Mike King about how to build your site’s reputation and authority to signal to Google your site is worthy of reaching the top ranking spot.

June is a major mid-year point for big name brands and organizations as the strategies they implement now significantly impact their Q4 earnings. As the COVID-19 pandemic further complicates business operations, it's more important than ever for businesses to get their strategies right to successfully weather the pandemic's turbulent financial storm. Join host Ben as he speaks with Searchmetrics' VP of Services Tyson Stockton about which companies and organizations set themselves up for success in June, and which ones have found themselves lost in the pandemic's storm.

Despite the growing importance of the role content plays in SEO, excellent content alone isn’t enough to master SEO. Join host Ben as he speaks with hip-hop artist turned master SEO Mike King of iPullRank to talk about the ways you can master SEO outside of just putting words on the page.

Google often provides different SERP elements at once to answer user queries to help its machine learning system derive user intent. This is known as fragmented user intent, and knowing how it works is a critical component to understanding user intent in its entirety. Join host Ben as he concludes his discussion with G2's VP of SEO and Content Kevin Indig as they discuss the various elements of fragmented user intent and define the valuable concept of "Search maturity."

Search is defined by user intent, and understanding intent through the SERP features created to answer user queries can reveal the nuances of user intent. Join host Ben as he speaks with G2 Vice President of SEO and Content Kevin Indig about how to reverse engineer user intent via SERPs and how to best utilize it in SEO.

A little discussed industry that's centered around foundational SEO principles is the business review industry. Join host Ben as he speaks with G2 Vice President of SEO and Content Kevin Indig about his time working in SEO for the business review industry and how SEO is applied within it. 

SERPs contain information that are a critical aspect in understanding consumer intent. The changes and updates made to SERPs ultimately provide useful insights into the optimizations designed to improve the user experience. Join host Ben as he concludes Market Insights Week with Searchmetrics' VP of Client Services Tyson Stockton as they discuss the data sources and the playbook you need to better understand consumer intent using SERP data.