Stephen Bench-Capon
My name is Stephen and I’m Product Manager for Searchmetrics Insights. Hi there. While I’m now focused on Insights, I was previously in the Content Marketing team, so don’t be surprised to find analyses and articles I’ve written about various other aspects of SEO and content optimization. Outside of work, my main passions are darts, charts and, whenever the opportunity presents itself, darts charts.
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Google Shopping: Is the Revamped Comparison Service Fairer to Competitors?
Analysis Time to read: 11 min -
Memo to the Modern Marketer: In Google’s World, It’s About Creating Content That’s Fresh
Memo to the Modern Marketer Time to read: 9 minContent is like pizza. It varies a lot from piece to piece. How can you generate fresh content that’s guaranteed to get your readers’ taste buds tingling?Read More -
Who Wins the World Series in the World of SEO?
Facts & Figures Time to read: 1 minIt's top of the 9th with two outs and two men on base. We looked who might win the World Series based on things like Mobile Visibility and Keyword Rankings.Read More -
Searchmetrics Content Experience: The Writer’s View
Pulse Time to read: 14 minHow will writers like working with the Searchmetrics Content Experience? We show how it enhances your content writing without inhibiting your creativity.Read More -
Industry Ranking Factors: The Road to Organic Search Success for Travel Websites
Analysis Time to read: 9 minSummer isn’t the time for webmasters to take a vacation. Our whitepaper shows how Travel Ranking Factors differ from those in other sectors.Read More -
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Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign
Analysis Time to read: 18 minWe analyze how Donald Trump and Hillary Clinton's websites perform in terms of content and SEO – how do the Google rankings reflect the overall campaign?Read More -
Penguin Update 4.0 – Our Impact Analysis
Industry News and Trends Time to read: 10 minOur analysis of Google's latest update, Penguin 4.0: what it is, what it does and what it means for webmasters and SEOs looking to optimize their websites.Read More -
10 Reasons Why China Excites and Scares Online Marketers
Facts & Figures Time to read: 8 minChina’s e-commerce market is different: Amazon and Google are called Alibaba and Baidu. Instead of Facebook, there's WeChat. Get the best facts here!Read More