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  • How to use Content as a B2B Lead Gen Tool

    Content is key to lead generation for every business, including B2B businesses. The challenge with lead generation lies in how to obtain user information ethically and provide the type of content they're looking for at the right time. Join host Ben as he continues B2B SEO Week with Searchmetrics' Director of European Marketing Lillian Haase as they discuss how content is a valuable lead generation tool for B2B businesses.
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  • Building a B2B Content Strategy

    Great content is the foundation to a successful B2B marketing strategy. The difficulty in a content based B2B marketing strategy lies in identifying what types of content perform best for B2B audiences. Join host Ben as he continues B2B SEO Week with Searchmetrics' Director of European Marketing Lillian Haase discussing how to build a B2B specific content strategy.
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  • Why SEO Matters More Than Ever for B2B Brands

    In B2B marketing there are best business practices and strategies, including SEO, to apply to ensure your marketing campaigns and strategies successfully execute without a hitch. Join host Ben as he speaks with Searchmetrics’ Director of European Marketing Lillian Haase about why SEO matters much more than ever before for B2B brands marketing strategies and the role it plays in a period of disruption and change.
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