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Applying Search Data in the Wild – Tyson Stockton & Alan Turner // Searchmetrics

GUESTS & RESOURCES

Episode Overview:

Join host Ben as he continues Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of Sales (Americas) Alan Turner. Together they take a look at how data is applied in the real world.

Applying data to other data points can provide a better understanding of why the market is showing demand. Examining the seasonality of data and comparing it to other seasonal products that are performing well reveals more targeting opportunities.

Some companies and large enterprises are taking Google Search Console data and mapping it to third-party resources and SEO analytics software. This process aggregates data and makes it easier to get a better view on particular KPIs, like web vitals or the impression rates search console provides.