SEO Principles: Is content an important part of SEO?
The answer is simply, yes.
As far as SEO is concerned content plays a significant role in either promoting or degrading your website and yes, unique content is the keystone of any SEO plan of action. The content of your website remains the most important aspect of your SEO strategy. The SEO tactics are only helpful if the content is good. Without high-quality content no SEO tactic will help you drive organic traffic to your site.
Coalition with Google is foremost
Cooperating with Google is important than bypassing it.
While trying to optimize your website for Google, you can either co-operate with Google or you can use the blackhat SEO technique to out-smart it. Blackhat SEO is a type of technique that follows techniques to out-smart Google and finding ways to artificially increase your rankings etc. These methods might work in the short-term but it is always advisable to work along with Google in the long run. This will help you build a better asset out of your website and move traffic to it.
Comprehend OR Combat Google
It’s always better to understand Google and go by its rules.
When we say we have to avoid blackhat SEO techniques and work along with Google in the long run it means not only to abide by Google’s set out rules but to incorporate them into your business to support it. Generally, Google works by providing search results or information that exactly match the search query or keyword(s), it servers by retrieving information matching the search query from its huge database. Simply put, to rank high in Google it is very essential to post content that will interest the visitor rather than employing content for the sake of ranking. . E.g., of a SEO company
Having good quality content is not just enough
Popularize your quality content.
As mentioned before, having top-quality content is of utmost importance; however having unique and useful content is not merely enough. Organic traffic will not be driven to your website even though you have a good content. This is because, Google will not know about your content by just publishing it. Nor will it trust the content.
This obstacle can be overcome by making your article or content popular. If you post your article on Facebook, some will share it while others might retweet it etc. Google will track all these mentions and will recognise your content is of high-quality. So when someone searches on the related article, your page will rank high on Google and it will result in more organic traffic to your website.
Trash unimportant articles
Delete old articles.
If any of your articles are more than two years old and do not have much readership anymore, and have limited link equity, it is advisable to delete them. However, if you wish to keep the older articles you must Noindex them so that your other, more recent articles, do not lose their link equity.
Noindex pages that must be on your site, but do not need rank
Unimportant pages can be set to NOINDEX.
- Modify your robust.txt file by adding Disallow: /example-directory/example-page.html, add <meta name=”machine” content=”noindex”> to the page header,
- (OR) Use a WordPress plugin.
If you are the single author, you should also noindex your archives as it duplicates the content of your website, and you can get penalised by Google for duplicating your content.
Post title must begin with most valuable keyword
Title to begin with keyword.
For your rankings to improve, you must use the most important keyword in the headline of your article. The title tag is the most essential on-page factor to optimize the keyword. You must also make sure that other posts linking to your website also use the same keyword.
Strictly avoid reciprocal links
No to reciprocal links.
Unlike backlinks the reciprocal links have void SEO value as they return exactly the same link equity as they receive hence, you must avoid engaging them only if they are valuable. In case of offering a backlink you could nofollow them unless you haven’t made a mutual reciprocal link agreement, by contradiction it is considered a grey hat move. You must try to get run-of-site links like bolgroll etc., as these are high-quality links. You must also make sure that these links are relevant to your site. .
These are the 8 important SEO principles.
I’m Ramya Raju, a freelance web designer/writer based in India. I have worked in a number of SEO projects and have a good insight into creating a web design with SEO techniques incorporated in it. Apart from web designing and SEO I also contribute high-quality articles to top class websites and blogs. Besides business I am part-time wildlife photographer and generally an extrovert, I also like travelling to different destinations.
Please note: This is a guest blog.