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5 Minute Fundamentals of Growth Marketing


Episode Overview:

Join host Ben as he kicks off a series of conversations with Steve Clark, Head of Digital Growth at Tangent. Together they discuss Steve’s 5 fundamentals to growth marketing.

Steve starts with the fundamentals of growth marketing. He introduces the topic around his own background as an SEO and the importance between SEO and growth. SEO is constantly evolving and changing and it is critical to take note of the different initiatives that can impact your marketing.

One of the most important aspects of growth marketing is understanding what you are putting in front of your customers and what your customers are looking for. That intent piece goes through its own journey through the SERPs. SEOs are part of the backbone of marketing. They funnel prospects through the buyer’s journey with content, user intent, and websites. SEO is a key thread to growth marketing.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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